The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT platform and SVOD platform executives can use demand data to identify the value of content based on supply and demand. For instance, analyzing the demand for "Nikita" over the last 30 days reveals it to have 4.1 times more audience demand than the average show in the United Kingdom over the same period, and only 8.6% of all TV shows have this level of demand. Also, demand for the show has been increasing in recent times, as its demand over the last 90 days was 3.2 times the average.
Furthermore, the Parrot Analytics content valuation system powered by global content demand and supply can be used to calculate "Nikita"'s ROI for any given platform. It can also provide insights into the TV series' ability to drive subscriptions and mitigate churn. By examining "Nikita"'s demand data, executives can determine its value to any streaming platform, and apply content valuation to an individual series or an entire library.
To make informed distribution decisions, executives can use the show's travelability and reach metrics to determine the best markets for the content. While the show's travelability is good, and audience demand within the country of origin, the United States, is outstanding. Comparatively, the UK is the ninth-largest market for "Nikita," indicating that the show might perform even better in larger markets such as the United States.
Content acquisition requires industry executives to determine the potential of any show to attract a certain audience and provide returns. Demand data helps financiers identify the best opportunities to acquire or produce content. "Nikita" can be used as a benchmark against which to compare the market potential of similar TV series. Through comparing its demand statistics with the rest of the industry, industry executives can determine if "Nikita" has been sufficiently monetized, and identify opportunities markets for content distribution.
Content creators can use demand insight from Parrot Analytics to make informed decisions about what type(s) of content to produce. Affinity analysis unlocks information on demographic clusters, providing valuable insights on what TV shows will help to acquire or retain subscribers. If "Nikita" is more popular among young people than the average show, the content creators can develop similar shows that appeal to the same demographic to further monetize the IP.
In conclusion, demand data enables entertainment executives to quantify the value of content, estimate the costs for acquiring or producing similar content, and inform strategic decision-making at every stage of the content lifecycle. "Nikita" provides a compelling example of how entertainment industry executives can use Parrot Analytics demand data to reduce risk and make informed decisions, leading to positive returns and increased subscriber market share.
Nikita's travelability to the United Kingdom in the last 30 days is 19%, which means that the audience demand for Nikita is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Nikita travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. The CW, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Nikita.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Nikita from partners like The CW.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Nikita? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as The CW to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from The CW by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Nikita. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as The CW to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nikita), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Nikita, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Nikita is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nikita, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 29, 2023, 1 p.m. PST using global demand data from Parrot Analytics for Nikita in the United Kingdom. We provide our partners with essential subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.