The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed decisions regarding content acquisition, programming or distribution in the United Kingdom, analyzing the demand data of shows like "No Guns Life" can help.
For instance, Parrot Analytics' content valuation system, powered by global demand data, allows you to determine the value of any title to any platform in any region. Therefore, if you have to decide whether "No Guns Life" is worth investing in for your UK platform, you can use demand data analysis to quantify its performance and popularity in the market, and thereby make informed investment decisions.
Moreover, demand data can help OTT platforms and linear networks to decide the most effective release strategy and pricing for a particular show, like "No Guns Life." It can also inform competitive benchmarking if you want to compare the show with similar titles available on other platforms.
Demand data can also aid in keeping subscribers engaged with the platform and retaining them over time by providing insights on which shows your current audience likes the most. In the case of "No Guns Life," you can see that it has maintained good audience demand and is in the 89.9th percentile in November. It's vital to keep an eye on the fluctuation in audience demand and make changes accordingly to minimize subscriber churn.
Additionally, understanding demand data can inform you of shows that are most in-demand globally. For instance, "No Guns Life" outperformed the demand of the average TV show in the top 10 global markets during November. In countries such as Argentina and the United Kingdom, demand was good, and in others, it was okay. Knowing the hottest markets for a show will help to target the audience most likely to show interest in a particular program and optimize acquisition deals.
Demand data can provide insights on talent affinity analysis and taste clusters about the audience that resonates and likes the show. Parrot Analytics' content valuation system provides such analysis by determining the incremental marginal engagement and revenue generated by a particular show, like "No Guns Life."
The data suggests that while the momentum and franchisability of "No Guns Life" are low, the show has seen a recent increase in popularity and maintains a good audience demand in top global markets. It is crucial for entertainment executives to use demand data to inform their programming and distribution decisions tailored to specific regions so that they can optimize their investment decisions based on global trends.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s No Guns Life (ノー・ガンズ・ライフ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for No Guns Life (ノー・ガンズ・ライフ), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 3:33 a.m. PST using demand analytics from Parrot Analytics for No Guns Life (ノー・ガンズ・ライフ) in the United Kingdom. We provide our partners with smart television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.