The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions when it comes to content acquisition, distribution, and programming. Let's explore how the demand data for "Nobunaga Teacher's Young Bride" in the United Kingdom for the month of March 2024 can be used to make content-related decisions.
First, the demand for "Nobunaga Teacher's Young Bride" in the United Kingdom has increased compared to the last 90 days. This indicates that the show has been gaining popularity and could be considered an attractive acquisition target. Understanding audience demand can provide a basis for content valuation for any platform. It is possible to precisely quantify how much the show contributes to the value proposition of any SVOD service in any region.
Using the affinity analysis provided, executives can make informed choices on other complementary titles to attach to the content offering. In this case, executives can use the affinity analysis to determine which TV shows are most popular with fans of "Nobunaga Teacher's Young Bride." Such titles can be acquired, programmed, or produced to increase the platform's appeal among fans of the show.
Demand data also provides insight into the optimal release strategy and pricing of a show. Understanding how "Nobunaga Teacher's Young Bride" performed over time can also inform decisions on how to release a new series, how to position it, and when to market it for maximum impact.
It is also worth exploring the Parrot Pulse results, which indicate that while the show's global audience demand across all platforms is okay, its travelability is poor. This means that the show may not have as significant an appeal outside of its home market. Using this information, executives may decide to minimize the expenses allocated to global marketing and distribution.
The audience's demand for the show in the United Kingdom was 161% of the demand in its country of origin, Japan. This could indicate that marketing and distributing the show in the United Kingdom carries less financial risk than in other markets. Finally, the performance of "Nobunaga Teacher's Young Bride" over the last 30 days has been better than its year-round demand data. This could indicate that the show is experiencing increased popularity or is being discovered by new fans.
In conclusion, understanding audience demand for a given show can provide insights into content valuation, optimal release strategy, and pricing, and strategies for programming and distribution. It can also inform decisions on complementary title acquisitions and marketing channels based on demand data. Parrot Analytics' demand measurement methods can provide entertainment executives with a significant competitive advantage in decision-making.
Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻)'s travelability to the United Kingdom in the last 30 days is 171%, which means that the audience demand for Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻) is 171% of the demand in its country of origin, Japan. Click through to another market to discover how well Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Nobunaga Teacher's Young Bride (ノブナガ先生の幼な妻) in the United Kingdom. We provide our partners with meaningful content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.