The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is a crucial component in making informed decisions about content acquisition, distribution, programming and content valuation. By examining a show like "Numb3rs" in March 2024 in the United Kingdom, we can understand how demand data can be useful in this decision-making process.
One way demand data can provide value for executives is by informing content valuation. With the economic valuation system based on global content demand and supply, executives can use demand data to determine the value a specific title will bring for any given platform. By using Parrot Analytics' content valuation system, executives can understand the show's dollar value contribution to any platform in any region.
To optimize decisions concerning content acquisition and programming, demand data provides insights into the taste clusters of the current audience. For example, by examining the top 10 global markets where "Numb3rs" is most in-demand over the last 30 days, we can see that the United States, Canada and Germany are the top three markets where the show is most popular. This data can guide decision-makers in selecting content that has greater potential to attract new subscribers to their platform or maintain their current audience.
Demand data also helps executives make informed decisions about supply & demand that defines types of content that exhibit opportunities to acquire or produce. For example, executives can observe titles that fans of "Numb3rs" also like such as "Quantum Leap", "Sliders", and "Star Trek: The Next Generation" to identify genres that resonate most with the current audience and focus on those to acquire or produce.
Another way demand data proves useful to executives is in assessing a TV series' ability to drive subscriptions and mitigate churn. For instance, using demand data, executives can estimate cannibalization of audiences if a title is available on multiple services. They can assess the value of exclusivity, as well as estimate how well a particular show, such as "Numb3rs", is performing as an acquisition-driving or churn-reducing title.
Moreover, demand data helps executives make optimal release and pricing strategies. For "Numb3rs" demand spiked in mid-March 2024, meaning executives can use this information to decide which time of the year is best to release similar content since certain times of year may result in greater demand.
In conclusion, executives at any entertainment company can use demand data as a guide to making strategic content decisions concerning content acquisition, distribution, programming, and content valuation. By examining a show like "Numb3rs", they can determine whether a show has increased popularity, and how well it is performing in specific markets. They can also analyze the show's demand trend to determine the best release time, pricing strategies, and choose shows to acquire or produce that fans of "Numb3rs" also like.
Numb3rs's travelability to the United Kingdom in the last 30 days is 62%, which means that the audience demand for Numb3rs is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Numb3rs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Numb3rs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Numb3rs, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Numb3rs in the United Kingdom. We provide our partners with deep TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.