The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content decisions that will ensure you are producing content that people want to watch. This is where Parrot Analytics' demand data comes in. By analyzing audience demand for TV shows, you can gain insight into what content is most popular and which shows are likely to drive engagement, subscriptions, and revenue.
In the case of "On The Buses," we can see that it has 15.0 times the audience demand of the average show in the United Kingdom over the last 30 days. Furthermore, only 2.7% of all TV shows have this level of demand, and the show has been increasing in popularity recently. Armed with this information, you can determine the show's value in terms of content valuation, and with this valuation, you can make data-driven decisions on how much to spend on content.
Moreover, if you are involved in the acquisition or distribution of content, understanding the level of demand for specific shows can help you identify which shows to invest in or acquire, and where to distribute them, using information such as where the show is most in-demand globally as a guide. In the case of "On The Buses", it has outstanding demand in the United Kingdom and the United States, where the demand is outstanding as well. From this, you can surmise that the show will be an excellent fit for a streaming service targeting audiences in one of these regions.
If you are in charge of programming, having access to the demand data for a show like "On The Buses" can help you make informed decisions on which slots to place the show in, what other shows to pair it with, and whether to increase or decrease episode orders. Understanding audience demand also allows you to see whether the interest in the show is growing, saturated or declining, making optimized scheduling decisions easier to decide.
Additionally, demand data helps you understand the audience's preferences better, such as which genres have the most significant market appeal, the performance of a particular geographic market, and even the taste clusters of your current audience. This information can be useful in planning the release strategy and pricing policies to maximize reach and revenue further.
Finally, demand data reveals new opportunity markets for content distribution that may be under-monetized, which can help you find new markets for your content and expand your audience base. For instance, understanding the demand for "On The Buses" in nations like India, Pakistan, Nigeria, and New Zealand where its demand is good and outstanding reveals potential audiences around the world that have previously been ignored.
To sum it up, leveraging Parrot Analytics demand data, entertainment executives can make their content decisions based on real audience demand information at all stages of content creation, from concept testing and programming to distribution and monetization, helping them allocate funds and resources more appropriately and maximize return on investment while making informed decisions.
This is On The Buses's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well On The Buses travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as On The Buses.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as On The Buses from partners like ITV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for On The Buses? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as On The Buses. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. On The Buses), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as On The Buses, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s On The Buses is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On The Buses, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:42 a.m. PST using analytics from Parrot Analytics for On The Buses in the United Kingdom. We provide our partners with valuable TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.