The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for ways to make informed content and programming decisions, you need to consider the insights that demand data can provide. Taking "One Piece" as an example, we can break down how understanding demand data can help you make informed decisions.
For starters, the outstanding demand for "One Piece" in the United Kingdom is noteworthy. With 12.4 times the audience demand of the average show in the country, this series has exceptional value. As a TV executive, you need to understand how much your series is worth, and demand data provides a clear and empirical way of valuing your content based on how much value it adds to platforms and where. In this case, "One Piece" exhibits an exceptional ability to drive audience demand.
You need to have an idea of what your audience likes and dislikes. By looking at the Parrot Pulse, which is a measurement system that quantifies how a show performs across six dimensions (audience demand, travelability, momentum, franchisability, longevity, and reach), you can glean insights into audience preferences and optimize your content creation strategy. For example, by looking at how this series compares to others in the comedy genre (it is in the 99.1st percentile), you can see that "One Piece" has strong appeal to comedy fans.
Furthermore, it is essential to understand how your content is performing over time. The trend lines for "One Piece" in the United Kingdom demonstrate that while the series is declining in popularity over the last 30 days, it still holds significant traction. This trend-related information allows you to adjust your programming decisions accordingly, whether to refresh content with other options or to strategize new marketing campaigns around the show.
Additionally, understanding how "One Piece" performs in other key global markets provides critical insights into its international appeal. For instance, you can see that the United States is the top market for "One Piece" globally, making it an excellent acquisition or production opportunity for the US market specifically. This also reveals that the show has significant travelability, making it a potential hit in other markets globally.
Lastly, you need to care about how your series or content can drive subscriber acquisition and retention. Looking at the metadata we provided, "One Piece" is a long-running series with 1,099 episodes and a current status. Its exceptional longevity demonstrates its fanbase's enduring appeal, and through franchise potential or spin-offs, allows you to retain subscribers or build source material for future content.
In conclusion, demand data, like that provided by Parrot Analytics, is a powerful tool that can help you make more informed decisions regarding content acquisition, distribution, programming, and retention strategies. Expressed concretely by the case of "One Piece," we can see that demand data can inform your content valuation, give you audience preference insights, allow you to examine how a series is performing over time, reveal how it is doing in other key global markets, and demonstrate how it can drive subscriber acquisition and retention.
One Piece (ワンピース)'s travelability to the United Kingdom in the last 30 days is 65%, which means that the audience demand for One Piece (ワンピース) is 65% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Fuji TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as One Piece (ワンピース).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as One Piece (ワンピース) from partners like Fuji TV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for One Piece (ワンピース)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Fuji TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Fuji TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as One Piece (ワンピース). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Fuji TV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Piece (ワンピース)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as One Piece (ワンピース), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for One Piece (ワンピース) in the United Kingdom. We provide our partners with meaningful content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.