The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions that will generate revenue for your company. Parrot Analytics’ demand data can help you make strategic decisions about content valuation, acquisition, distribution, and programming.
The analysis of "Ordeal By Innocence" in the United Kingdom during February 2024 serves as an excellent example of how demand data can help drive informed decisions. The show appeared to be doing well, with 2.2 times the audience demand compared to the average show in the UK over the last 30 days. The show is outperforming the average TV title in the top 10 markets globally, including Russia and China.
Content Valuation:
Demand data development can value IP globally and assist in determining content worth. Using demand data, you can calculate the value contribution of any title to any platform in any region, which can inform content valuation.
For example, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value of any title to any platform, in any region. This system can answer critical questions relevant to content valuation, including how much a series is worth, how much the title's value is driven by demand for one of its stars, and what genres are resonating most with the current audience.
Acquisition:
Demand data enables you to understand the audience's demand for a particular show, which can inform the decisions about whether to acquire a show or not. The data can show you how effective a show’s marketing campaign is and how the pre or post-premiere compared with other shows.
Programming:
Demand data can help you identify the type of content that audiences are interested in, which can inform programming decisions. For instance, you can find out what genre is resonating with your target audience and what types of shows are most in-demand locally or internationally. You can also use the data to determine the best release strategy for a show to maximize viewership.
Distribution:
Demand data enables you to identify which platforms to target for content distribution. This data can help determine whether a show is over-performing or under-performing among its target audience. Additionally, it helps you to know whether a show is gaining or losing popularity over time.
In conclusion, as an entertainment executive, the use of demand data will help you make better-informed decisions about content valuation, acquisition, distribution, and programming. With Parrot Analytics's demand data, you can examine your content's performance across different global dimensions to better understand its audience's demand and meet the ever-increasing need for engaging and high-quality programming.
This is Ordeal By Innocence's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ordeal By Innocence travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Ordeal By Innocence is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ordeal By Innocence, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Ordeal By Innocence in the United Kingdom. We provide our partners with valuable television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.