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TV ratings for Outlander in the United Kingdom. STARZ TV series

Outlander

Original TV Network:
STARZ
Genre:
Drama
Release type:
Network
IMDB Rating:
8.5

An English combat nurse from 1945 is mysteriously swept back in time to 1743.

How well is this TV series doing in the United Kingdom?

Last 30 days
17.2x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Demystifying Demand Data: How TV Executives Can Benefit from Analyzing the Performance of Outlander in the UK

Parrot Analytics Insights - January 2024

For any TV executive looking to make informed decisions regarding content acquisition, distribution, or programming, demand data is a key tool for measuring global and regional audience interest in a program or series. A recent example is "Outlander", a show that has been experiencing outstanding demand in the United Kingdom, as evidenced by its 15.7 times higher audience demand than the average show in the country over the past 30 days.

Content valuation is one of the key uses of demand data. Parrot Analytics' content valuation system is based on demand data, and can reveal the dollar value contribution of any title, to any platform, in any region. Such a system can help executives understand how much a program is worth, how much of its value is driven by demand for one of its stars, and how that content can drive engagement across the rest of the catalog.

Using "Outlander" as an example, demand data can help executives make strategic decisions. For instance, they can use such data to understand the show's performance in different genres, as it currently ranks at the 99.8th percentile in the romance genre in the UK. Executives can also use demand data to identify shows that fans of "Outlander" also enjoy, such as "Foundation", "Billions", "The Witcher", and more. This data can help TV executives understand the potential acquisition or programming opportunities related to similar shows.

In addition, "Outlander"'s demand data can be used to analyze its overall global performance with metrics such as travelability, longevity, momentum, franchisability, and reach. Travelability can help executives identify which markets have the potential to support global SVOD expansion. Meanwhile, longevity and momentum metrics can help determine the popularity and current status of the show to know whether it is worth acquiring, distributing, or programming. Finally, franchisability can be used to identify potential spin-off opportunities, while reach can help determine the show’s potential to attract new subscribers to a platform.

Furthermore, the demand data can provide a detailed analysis of where the show is most popular, including rating performance on a rolling year basis versus the last 30 days. For instance, executives can see that "Outlander" attained a 39.5% viewership increase on a rolling year basis, peaking at 17.2 times the average in the last 30 days. Such information can indicate that the show is losing some popularity but still has potential.

In short, demand data can provide incisive insights for TV executives to inform their decisions on content acquisition, distribution, or programming. They can use the data to understand the type of content that fans of a particular show enjoy, identify regions with high demand, quantify the value of a program, and discover potential spin-offs, amongst other valuable information to inform programming, acquisition or distribution strategies.

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More news about Outlander:

How fast is demand for Outlander growing?

Last 30 days
+0.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for Outlander to the preceding 30 days: Demand has increased by 0.0%

Drama performance

Last 30 days
99.6% Percentile rank
Outlander ranks at the 99.6th percentile in the Drama genre. This means Outlander has higher demand than 99.6% of all Drama titles in the United Kingdom
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
50% Travelability to the United Kingdom

Outlander's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Outlander is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Outlander travels internationally.

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How popular is Outlander around the world?

Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Outlander is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Outlander also watch:

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outlander, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.

This page has been modified on March 18, 2024, 12:43 p.m. PST using global television demand metrics from Parrot Analytics for Outlander in the United Kingdom. We provide our partners with meaningful television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.