The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, understanding audience demand is crucial to making informed content acquisition decisions. Using data from Parrot Analytics, we can see that for the month of October 2023, "Panorama" in the United Kingdom had an audience demand 2.5 times greater than the average show and the popularity of the show has been increasing recently. Additionally, demand for "Panorama" in the United Kingdom increased by 106.5% for the month of October. Targeting the United Kingdom with this show could potentially lead to an increase in subscription rates.
Although "Panorama" decreased in popularity over the past year, it still has high demand in the United Kingdom, the show's number one market, and other global markets. Studying the top 10 global markets where "Panorama" has the most in-demand audience, we can see how the show is performing relative to other titles in different markets. By understanding the show's performance in various markets, one can determine whether or not it is worth distributing content to those markets and make more informed distribution decisions.
For content valuation, the Parrot Pulse analysis of "Panorama" across six dimensions provides helpful insights. Across all six dimensions measured, "Panorama" has high performance. Measuring longevity, the ability of "Panorama" to maintain audience demand over time is deemed exceptional. For an executive looking to invest in content, demand and longevity are key metrics to consider.
In terms of programming decisions, understanding the affinity "Panorama" has with other titles can aid in determining what shows to add to the platform and what other titles to market to their audience. For example, shows like "The First 48" and "WandaVision" may also appeal to "Panorama" audiences. Understanding the taste clusters of an audience allows for more effective marketing and more targeted programming decisions.
Finally, "Panorama" has spin-off potential which is moderate or okay and according to its reach, it does attract a good number of fans in the United Kingdom. This offers executives the potential to turn "Panorama" into an IP that provides lucrative monetization benefits through the development and production of spin-offs. By leveraging demand data, executives can make more informed decisions about the areas they should focus on and how to grow their platform.
This is Panorama's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Panorama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Panorama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Panorama, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 30, 2023, 1:01 p.m. PST using global demand metrics from Parrot Analytics for Panorama in the United Kingdom. We provide our partners with comprehensive content analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.