The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help make more informed content or acquisition decisions. Using Parasyte: The Maxim as an example, recent demand data indicates that while its demand has been decreasing in the last 90 days, its demand of 2.2 times the average over the last 30 days in the United Kingdom is good. You can leverage Parrot Analytics' content valuation system, which is based on demand data and calculates the dollar value contribution of any title to any platform in any region, to determine the value of Parasyte: The Maxim to your platform in the UK.
You can also use demand data to determine the show's rank in its genre. For example, in March, Parasyte: The Maxim ranks at the 92.2nd percentile in the drama genre in the UK. This means that it has higher demand than 92.2% of all drama titles in the United Kingdom.
By examining the top 10 global markets where "Parasyte: The Maxim" is most in-demand over the last 30 days, you can determine audience demand for the show. While the show outperforms the demand of the average TV show in each of these markets, the United States is "Parasyte: The Maxim"'s number one market globally. The show achieved good audience demand of 3.5x in the United States, showcasing the popularity and potential of the show among U.S. audiences.
You can also use demand data to gauge audience interest in related content. For Parasyte: The Maxim fans, the top 10 shows that they also like in the United Kingdom are "Loki", "House Of The Dragon", "Attack On Titan (進撃の巨人)", "The Mandalorian", "Yellowstone", "Kemono Friends (けものフレンズ)", "Foundation", "Star Wars: The Bad Batch", and "The Witcher". Based on this data, you can acquire or produce similar content, or even partner with relevant talent or brands.
Demand data also helps assess the performance of a title over time, with measures such as longevity and momentum. For Parasyte: The Maxim, its longevity and momentum are good, indicating that audience demand is well maintained over time and the show is growing at a good pace. Additionally, from comparing the 1-year rolling basis vs. the last 30 days, we can see that the show experienced an increase in popularity in the last 30 days, with a peak demand at 3.1 times the average, compared to 1.6 times the average on a rolling year basis, emphasizing the show's recent success.
You can use demand data to discover which platforms to target for distribution of your content, assess the value of exclusivity, quantify the platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog. Demand data also reveals key information regarding cannibalization of audiences and allows the measurement of ROI for a specific title on any given platform, as well as a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, using demand data, you can optimize marketing campaigns ahead of premieres or plan for an ideal release strategy and pricing. Lastly, demand data uncovers under-monetized titles and helps find new opportunity markets for content distribution.
To summarize, demand data from Parrot Analytics can provide valuable insights to help entertainment executives make informed decisions when it comes to content valuation, content acquisition and distribution, programming decisions, and more. By using the presented information on Parasyte: The Maxim, you can see how demand data can be used to uncover actionable insights that drive business decisions.
Parasyte: The Maxim's travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for Parasyte: The Maxim is 61% of the demand in its country of origin, Japan. Click through to another market to discover how well Parasyte: The Maxim travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nippon TV‘s Parasyte: The Maxim is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Parasyte: The Maxim, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Parasyte: The Maxim in the United Kingdom. We provide our partners with comprehensive TV know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.