The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, understanding audience demand is critical in making informed decisions about content valuation, acquisition, distribution, and programming. Parks and Recreation serves as an example of how analyzing demand data can provide in-depth insights into audience behavior that can help executives make more informed decisions.
One benefit of demand data is its ability to inform content valuation, giving producers and studios a clearer understanding of how much their shows are worth. Using demand data, decision-makers can determine how much to spend on content by evaluating a show's contribution to platform-specific marginal revenue and how well it drives engagement across the catalog. By analyzing Parks and Recreation's data, executives can see that the show's demand is outstanding compared to a typical comedy title in the UK, having an audience demand 10 times higher than the average show over the last 30 days. This demand data can support content valuation by revealing the dollar value contribution of the show to SVOD platforms in the UK.
Another use of demand data in the decision-making process is determining which titles to acquire or produce. Analyzing the shows that are most popular among the viewership can provide valuable insights into what types of content exhibit the most potential. Using Parks and Recreation's data, executives can see that the show's demand has been increasing by 19.3% in the last month, making it a good acquisition target for SVOD platforms in the UK.
Demand data can also help with subscriber retention and acquisition by identifying which titles are driving those goals. By examining the viewership's tastes and preferences, executives can determine which titles will keep current audiences happy and attract new subscribers. Using Parks and Recreation's data, executives can explore the top markets where the show is most in-demand over the last 30 days and determine if it's worth acquiring or producing in regions where it's not yet available but has a significant fan following.
Ultimately, demand data can help executives make more informed decisions that can drive growth for their organizations. In the case of Parks and Recreation, analyzing demand data shows that it's a valuable acquisition target due to its outstanding demand in various markets, such as the UK, the US, Canada, and many other regions worldwide. Thus, demand data provides a powerful tool for determining content valuation and identifying acquisition opportunities.
Parks And Recreation's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Parks And Recreation is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Parks And Recreation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Parks And Recreation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Parks And Recreation, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Parks And Recreation in the United Kingdom. We provide our partners with essential SVOD capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.