The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide numerous insights to support content decisions. For instance, let us examine the case of "Paul O'grady: For The Love Of Dogs" and see how its audience demand in the United Kingdom for March 2024 can be used to make appointments better informed decisions. Here are some of the ways:
Content Valuation:
- Using demand data, content valuation can be derived by quantifying the dollar value contribution of any title to any streaming platform in any given region. By assessing the audience demand for "Paul O'grady: For The Love Of Dogs", we can estimate its economic worth to a platform in the UK.
- Content valuation can also help answer questions such as 'what is the baseline value of a title?' or 'How popular is my show relative to the market average?' These questions can be answered by comparing the show's audience demand with the average demand of all shows in the UK market over a defined period.
Supply and Demand:
- Through demand analysis, entertainment executives can make informed decisions concerning supply and demand of content. For instance, they can identify the type(s) of content that present an opportunity to acquire or produce.
- In this case, TV executives could judge the feasibility of producing a similar show to "Paul O'grady: For The Love Of Dogs" in terms of audience demand, viewing trends, and preferences by using audience demand data from other similar shows.
Subscriber Retention and Acquisition:
- Understanding audience demand for a TV show can help determine what titles are worth acquiring or purchasing to retain the current audience or attract new ones.
- For instance, data shows that "Paul O'grady: For The Love Of Dogs" has increased in audience demand by 60.5% during March 2024 in the UK. Therefore, TV executives can use this data to determine whether to renew the show for another season to retain or attract subscribers.
Global Appeal:
- Demand data can be used to determine how popular a show is globally. In this case, we can observe the top ten global markets where "Paul O'grady: For The Love Of Dogs" is most in-demand over the last 30 days and compare its demand to the average TV show in each of these markets.
- Furthermore, travelability can be derived by using global content demand relative to its home market to initiate global expansion strategies. In this case, it shows that the travelability of "Paul O'grady: For The Love Of Dogs" is poor.
Competitive Benchmarking:
- Demand data can be used to compare the performance of a TV show against other titles available on the market. In this case, data shows that "Paul O'grady: For The Love Of Dogs" ranks at the 95.4th percentile in the documentary genre in March in the UK, which means it has higher demand than 95.4% of all documentary titles in the UK.
- Through competitive benchmarking, TV executives can come up with new strategies to acquire promising new content or schedule programming for maximum impact.
In summary, demand data can provide key insights to TV executives to optimize their content decisions. Whether it's content valuation, supply and demand, subscriber retention and acquisition, global appeal, or competitive benchmarking, having an accurate, granular, and timely understanding of audience demand is the foundation for making better and more informed content-related decisions.
This is Paul O'grady: For The Love Of Dogs's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Paul O'grady: For The Love Of Dogs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV 1‘s Paul O'grady: For The Love Of Dogs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Paul O'grady: For The Love Of Dogs also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Paul O'grady: For The Love Of Dogs, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Paul O'grady: For The Love Of Dogs in the United Kingdom. We provide our partners with extensive television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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