The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical for making informed content decisions. Parrot Analytics provides demand data that can help you make better acquisition decisions or determine what content to distribute or program. Let's take the example of "Peppa Pig" in the United Kingdom to illustrate how demand data can be used in decision making.
"Peppa Pig" is an outstanding show in terms of audience demand. Demand was 30.0 times the average TV show in the United Kingdom over the last 30 days, and only 2.7% of all TV shows have this level of demand. The demand for this show has been increasing, and during March, audience demand for the show increased by 17.0% in the United Kingdom.
The show's demand data can help drive content valuation. As an executive, you can use demand data to determine how much a show is worth and assess a TV series' ability to drive subscriptions and mitigate churn. Parrot Analytics' content valuation system is based on demand data and enables you to reveal the dollar value contribution of any title to any platform in any region. Based on the outstanding demand for "Peppa Pig", it is clear that this show is a strategic asset for any streaming platform, making it a valuable acquisition.
Additionally, demand data can help you make informed content decisions by identifying market trends and other popular titles among your target audience. In the case of "Peppa Pig", Parrot Analytics provided a list of other shows that fans also like, including "PAW Patrol", "Hey Duggee", "Sesame Street", and others. Understanding these similarities can help you make informed programming and distribution decisions by fine-tuning your content offering and making sure your audience's preferences are met.
The Parrot Pulse measurement for "Peppa Pig" provides additional insights as the audience demand is measured across six dimensions: worldwide demand, travelability, longevity, momentum, franchisability, and reach. These insights can be used to help make strategic decisions about the global expansion of a show and its future franchise potential.
In summary, looking at the case of "Peppa Pig" in the United Kingdom, it is evident that demand data can provide valuable insights and support better decision-making for entertainment executives. By assessing audience demand, you can determine the value of a content library, make informed content acquisition or distribution decisions, and understand what programming decisions to make. Content valuation, market trends, and consumer preferences provide a deep understanding of the audience's preferences and help drive successful content decisions for the future.
This is Peppa Pig's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Peppa Pig travels internationally.
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Acquire the best shows from partners such as Channel 5 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Peppa Pig), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 5 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Peppa Pig is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peppa Pig, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Peppa Pig in the United Kingdom. We provide our partners with comprehensive television industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.