The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, the continuous search for engaging content that will retain consumers and attract new ones is of high importance. The demand for "Perfect Strangers" has been relatively good over the last few months, and it has 2.5 times the audience demand of the average show in the United Kingdom over the last 30 days. This show has a higher demand than 93.4% of all family titles in the United Kingdom, which implies that it is well-received by families in the country. The show had an audience demand increase in February in the UK, albeit with a decrease of 67.8% during the month itself, which is a sign of dropping momentum.
Considering the show through the Parrot Pulse measurements, the show's worldwide audience demand across all platforms is good, with its travelability, which quantifies a show's international demand relative to its home market, is okay. Its longevity, which measures how well-demand is maintained over time, is excellent, and its momentum, the pace of growth, is also okay. The show's franchisability and reach are okay. Additionally, the show's popularity has increased in the last 30 days, which indicates that it could be an excellent investment for your platform as a content acquisition executive.
As a TV production company executive, you can use this data to analyze the content landscape and find out what genre performs well in the United Kingdom. "Perfect Strangers" has higher demand than 93.4% of all family titles in the country, which is a clear indication that family genre shows have a diverse audience and are in demand. Therefore, investing in more family genre shows could provide more revenue and create a wider subscriber base. Additionally, as a linear network or pay TV network executive, you can use this data to know the show's current audience demand and its potential value, which will help you in making strategic programming decisions.
As a TV series financing company or entertainment talent agency executive, these insights on "Perfect Strangers" can provide valuable information when making decisions concerning content financing and talent partnerships. You can know if it is a smart investment to finance a TV series of the family genre with a promising future based on the show's performance in the United Kingdom. Additionally, you can compare the show's performance with other potential talent’s audiences and see if there are any similarities or strengths that could provide insights into expanding the content or creating spin-offs.
Demand data is critical in content valuation as it reveals the dollar value contribution of any title to any platform, in any region. As a content distributor, this data is essential for assessing the value of a content library to a platform over time. In this case, "Perfect Strangers" has had good demand with increasing popularity in the last 30 days, which is an indication of potential value and could be an excellent addition to your content library.
As an SVOD platform executive, you can use the obtained demand data to optimize release strategies and pricing, and discover new opportunity markets for content distribution. You can also find out the most popular genres in the UK through the demand data, and invest in content that resonates well with the audience. For "Perfect Strangers," the audience demand for the show in the Philippines, Canada, Australia, Croatia, Spain, Lithuania, and Bulgaria is okay, which means it is not as popular as in the UK and the USA for global expansion.
Lastly, demand data can power your pre-release marketing campaigns as a way to optimize pre-premier performance for a show. By using data from the show and the top 10 global markets, it is possible to make informed decisions targeted for the fans of shows that have the highest likelihood of consuming the content. This strategy requires executive involvement in data analysis, rather than relying solely on creative instincts.
Perfect Strangers's travelability to the United Kingdom in the last 30 days is 22%, which means that the audience demand for Perfect Strangers is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Perfect Strangers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Perfect Strangers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Perfect Strangers, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:03 p.m. PST using global demand analytics from Parrot Analytics for Perfect Strangers in the United Kingdom. We provide our partners with extensive content expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.