The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions, the demand data for "Phoneshop" in March 2024 in the United Kingdom can be illustrative. Firstly, the show has 2.5 times the audience demand of the average TV show in the UK over the last 30 days, indicating that the demand is good. This data can be helpful when it comes to content valuation as it shows the positive contribution of the show to any platform in the UK region, giving a baseline value of the title. Additionally, demand data can help determine the ROI a particular title can bring to a platform, as well as the title's ability to mitigate churn and drive subscriptions.
One insightful aspect of demand data for "Phoneshop" is the measure of viewer affinity. This data shows that shows that fans of "Phoneshop" also tend to like "One Punch Man", "The Legend Of Vox Machina" and several other series. This information can be useful for identifying new content for acquisition or commissioning, which has the potential to be popular with the existing audience base.
As a comedy TV series, "Phoneshop" ranks at the 92.7th percentile in the UK, indicating that it has higher demand than 92.7% of all comedy titles in the region. By examining demand data across several dimensions like momentum, travelability, reach, and franchisability, and revealing insights into how well a show is holding up over time and whether the show has the potential to become a franchise, executives can make informed decisions in real-time.
Finally, by comparing the performance of "Phoneshop" on a rolling year basis to its performance during the last 30 days, executives can gain a deeper understanding of whether the show is increasing in popularity. They can leverage this information to determine how much is being spent on content, which types of content exhibit opportunities for acquisition or production, and which marketing channels could be the most effective.
In all, demand data can help TV executives to make more informed content, acquisition, distribution and programming decisions. It can act as a powerful tool that provides intelligence on the value of content, helps with competitive benchmarking, enables optimal release strategy and pricing, uncovers under-monetized titles, assists with decision making concerning supply and demand, informs subscriber retention and acquisition strategies, helps to map local whitespaces and more.
This is Phoneshop's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Phoneshop travels internationally.
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Acquire the best shows from partners such as E4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Phoneshop), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as E4 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Phoneshop, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular E4‘s Phoneshop is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Phoneshop, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Phoneshop in the United Kingdom. We provide our partners with comprehensive television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.