The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can benefit from the use of demand data to make informed decisions to create, acquire, distribute, and program your content. For instance, in March 2024, the United Kingdom saw a 5.5% increase in demand for the anime show "Platinum End," which has a demand three times higher than the average TV show in the country. By leveraging Parrot Analytics' demand data, you can gain insights into your audience's behavior and preferences, and utilize this information to make better strategic content decisions.
Content Valuation is a vital aspect of content strategy, and Parrot Analytics' system of content valuation uses global demand data to determine the dollar value of a title's contribution to any platform or region. For instance, demand data can help you estimate the value of exclusivity, assess the value of a content library to a platform over time, and identify a show's ability to drive subscriptions or mitigate churn. Based on the demand data for "Platinum End," we can conclude that the show has good audience demand and that it has been growing in popularity in recent months. This information can help executives make informed decisions about how to allocate their resources for content acquisition, production, marketing, and distribution.
It is also important to mention that the Parrot Pulse can provide a comprehensive overview of a show's performance across all six key dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For example, based on Parrot Pulse analytics, we can tell that "Platinum End" has maintained good audience demand over time, an indicator of its longevity. Additionally, its momentum shows that demand for the show has picked up pace in recent months, while its reach reflects a growing number of people expressing demand for the show. However, its travelability and franchisability are both poor, indicating that the show has limited global appeal and spin-off potential.
Finally, an Executive can use demand data to inform pre-release marketing decisions, optimize release schedules, identify popular and under-monetized titles, and benchmark their content against rivals. For example, the data shows that "Platinum End" is most in-demand in its home market of Japan, while demand in France, China, and the Netherlands is also good. By examining how the show performed in the top 10 global markets, executives can better determine where to target future investments in content acquisition, production, and distribution.
In conclusion, demand data is a crucial tool for content decision-makers to use. With the assistance of Parrot Analytics demand data, executives can make more informed content decisions, including content valuation, investment planning, franchise expansion, and more, thereby maximizing the value of their content catalog.
Platinum End (プラチナエンド)'s travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Platinum End (プラチナエンド) is 46% of the demand in its country of origin, Japan. Click through to another market to discover how well Platinum End (プラチナエンド) travels internationally.
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Acquire the best shows from partners such as tbs to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Platinum End (プラチナエンド)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tbs by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Platinum End (プラチナエンド) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Platinum End (プラチナエンド), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Platinum End (プラチナエンド) in the United Kingdom. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.