The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives can use audience demand data to inform their decision-making process, especially when it comes to content valuation, which is an economic valuation system powered by global content demand and supply. For instance, the analysis of “Pose” for the month of March 2024 in the United Kingdom provides a wealth of insights and answers to many questions that can inform a decision regarding content acquisition, distribution, or programming.
Based on Parrot Analytics’ demand data, we can determine how popular the show is in the United Kingdom, where it ranks in the music genre, which other shows it is being compared to, and how its demand has changed over time, both in the United Kingdom and globally. We can also identify the show's peak rank and its current rank, which provides insight into how the show ranks in terms of popularity with its audience. These insights can enable television executives to make informed decisions about their content.
The audience's demand for "Pose" in the United Kingdom increased by 3.8 times the average show demand in the country over the 30 days of March. This indicates the show is relatively popular. In the music genre, the show ranks at the 96.3rd percentile, making it more in demand than 96.3% of all music titles in the United Kingdom. Additionally, “Pose” has outstanding longevity, meaning that audience demand is maintained over time. The momentum dimension of the show's performance (the pace of growth) is also good.
Insights into the "Pose" audience demand can help television executives make informed content decisions. For example, its outstanding longevity suggests that the show is worth considering as part of a library of content, which can drive customer retention without needing huge amounts of marketing spend. Additionally, comparing the show's performance over the past year to the last 30 days reveals an increase in popularity. The show's demand has increased by 0.5% over the last 30 days compared to the peak demand of the show over the year. Therefore, it may be worth considering investing more in this show in the future.
Television executives can also use demand data to inform their content selection and acquisition decisions. With "Pose," comparing its demand to other titles in the United Kingdom and other global markets reveals that the show outperforms the average title in each of these markets. Knowing which shows and genres resonate the most with audiences can help executives target the right audience with the right content. For example, in the United Kingdom, we see that “Pose” has done very well, which is indicative of the potential success of similar music genre shows in the region.
Ultimately, by using demand data, television executives can mitigate the risk of making content-related decisions and make informed decisions that can lead to revenue growth. Understanding the audience's response to different titles is critical in making good decisions, especially in an industry with high stakes. Parrot Analytics' demand data empowers television executives to make more informed content acquisition, distribution, and programming decisions.
Pose's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for Pose is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Pose travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Pose is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pose, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Pose in the United Kingdom. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.