The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive making content-related decisions, how can you use the above information regarding "Primal" to help inform your decision-making process?
Content valuation: How much is my show worth? You can use the demand data provided to get an estimate of the dollar value contribution of "Primal" to any platform in any region. Using the economic valuation system powered by global content demand and supply, you can determine how much to spend on content based on its demand and the dollar value it brings to the platform.
Franchisability: The high franchisability score of "Primal" means that the show has great spin-off potential. You can look into the possibility of monetizing the IP for the show through spin-offs or franchises.
Travelability: "Primal" has a good travelability score, meaning the show has the potential to perform well in international markets beyond its home market. You can take this into account when considering the show's global appeal.
Content acquisition and production: With 4.8 times the audience demand of the average show in the United Kingdom, "Primal" has a good demand and could be an opportunity to acquire or produce content in a similar genre to capture its audience.
Distribution: "Primal" has higher demand than 96.6% of all drama titles in the United Kingdom. This means that it would be a great strategic asset for a streaming platform looking to retain customers or acquire new subscribers.
Programming: "Primal" has experienced a 42.8% increase in demand during January and a peak rank of #716 in the United Kingdom. You can use this information to optimize your release strategy and timing.
Subscriber retention: "Primal" has a high demand score, so buying this title could be a great strategy to keep your current audience happy and satisfy their appetite for quality programming.
Subscriber acquisition: If you want to grow your audience, buying "Primal" could be a good strategy since the show has a high demand score.
Primal's travelability to the United Kingdom in the last 30 days is 26%, which means that the audience demand for Primal is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Primal travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Primal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Adult Swim by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Primal, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Primal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primal, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 23, 2024, 1 p.m. PST using demand content analytics from Parrot Analytics for Primal in the United Kingdom. We provide our partners with far-reaching TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.