The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of demand for your content is an essential factor when making content or acquisition decisions. The case study on “Prison Break” shows various ways in which demand data can be used to make informed decisions.
Firstly, demand data can aid content valuation and help to determine how much a series or library of content is worth. With demand data, entertainment executives can estimate the value and ROI a specific title or a whole content library will bring to any given platform or region. Parrot Analytics content valuation system is an economic valuation system powered by global content demand and supply.
Additionally, demand data helps to determine which genres are attracting the most demand from audiences in any given market. For instance, it is helpful to note that “Prison Break” ranks at the 97.6th percentile in the drama genre, meaning it has higher demand than 97.6% of all drama titles in the United Kingdom for the month of February 2024. Also, through an affinity analysis, entertainment executives can determine the best talent or brand to partner with, to expand their audience size.
Furthermore, demand data can also help to identify the optimal release strategy and pricing strategy for content. The spike in demand for “Prison Break” late in February 2024 in the UK indicates that promotions or marketing campaigns could be optimized for greater efficiency.
Entertainment executives can also use demand data for competitive benchmarking. Comparing the performance of a show with other titles available on the market is an effective way to measure the show's success against competitors. Similarly, it can help executives identify under-monetized titles and discover new opportunities for content distribution.
Finally, demand data can aid in decisions relating to network fit and distribution decisions. By examining demand levels in different markets, executives can determine the potential popularity of a show in a new market to aid in deciding which platforms to target for distribution of the content.
In summary, the case study on “Prison Break” shows the insights that demand data provides to entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By analyzing demand data, executives can make more strategic decisions that drive greater success for their companies and ultimately satisfy the appetite of the fans.
Prison Break's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for Prison Break is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Prison Break travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Prison Break), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Prison Break is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Prison Break, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:55 a.m. PST using demand analytics from Parrot Analytics for Prison Break in the United Kingdom. We provide our partners with essential media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.