The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for the show "Raised By Wolves (U.S. TV Series)" for the month of February 2024 in the United Kingdom, you can gain some insights on how this data can be useful.
The demand for the show is 6.0 times higher than the average show in the UK over the last 30 days. It has been increasing over the month, with a spike in late February. This data suggests that the show has a strong demand in the UK, which can be useful information when considering whether to acquire or distribute this show to the UK market.
Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By applying this system to "Raised By Wolves (U.S. TV Series)," you can estimate its value to your platform in the UK market. You can also use demand data to determine how much to spend on content by calculating the ROI a specific title will bring for any given platform.
The show's audience is highly engaged, with a rank in the 97.2th percentile in the drama genre in the UK, indicating that it has higher demand than 97.2% of all drama titles in the country. This data can be useful in program scheduling decisions by determining the best time slot and audience for airing the show or similar shows.
Furthermore, the show's demand is outstanding in the US and France, with demand outperforming the average TV show by a large margin. This data suggests that the show has a potential for international distribution and can expand to other global markets.
Demand data can also inform content development decisions. For instance, the demand for similar shows indicates that fans of "Raised By Wolves (U.S. TV Series)" also like "The Mandalorian," "Westworld," and "Star Trek: Picard." By examining these unique elements and the target audience, it may be possible to leverage these insights to optimize content development, marketing strategy, and promotional content features.
Finally, examining the demand data for "Raised By Wolves (U.S. TV Series)" over the last year indicates that its peak demand was more than 10 times higher than the average demand, but it has decreased in the past 30 days. This data informs strategic planning and budgeting for the show and whether or not it is suitable for renewal.
In conclusion, demand data provided by Parrot Analytics can be used by entertainment executives to make more informed decisions about content, acquisition, distribution, and programming. The case of "Raised By Wolves (U.S. TV Series)" exemplifies the types of insights that can be gleaned from demand data to improve a content's value, its positioning, its audience acquisition strategy, and its commercial sustainability.
Raised By Wolves (U.S. TV Series)'s travelability to the United Kingdom in the last 30 days is 56%, which means that the audience demand for Raised By Wolves (U.S. TV Series) is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Raised By Wolves (U.S. TV Series) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Raised By Wolves (U.S. TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raised By Wolves (U.S. TV Series), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 3:26 a.m. PST using global demand datasets from Parrot Analytics for Raised By Wolves (U.S. TV Series) in the United Kingdom. We provide our partners with far-reaching TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.