The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need access to data to make informed decisions about content acquisition, distribution, programming, and content valuation - and this is where demand data comes in. Demand data can be used to analyze a variety of facets of your content's performance, and we can see how this can be applied to Rake.
One of the primary questions demand data analysis can answer is: How popular is my show relative to the market average? In the case of Rake, we can see that its demand in the United Kingdom is 2.3 times the market average over the last 30 days, and higher than 92.3% of all drama titles in the market. This means that Rake has an above-average level of demand in the United Kingdom, suggesting that it could be a valuable asset for any platform that is looking to attract audiences in that market.
Another question that demand data can help answer is: What genres are resonating most with my current audience? We can observe that Rake has been performing well in the genre of drama, according to its ranking in the drama genre percentile. Moreover, popular shows that fans of Rake enjoy are also listed, and these can help a TV executive identify which genres are worth investing in because they resonate with their target audience.
Demand data can also help TV executives evaluate the value of a title, answering questions like: How much is my show worth? - This type of inquiry relates to content valuation. In the case of Rake, we can get a sense of its global popularity, with the global demand for this show being "okay" and its travelability (i.e its ability to translate to international markets) being "poor". Comparing the demand for the show in the United Kingdom to the demand for it in its country of origin, we learn that the show has a demand of 75% of the demand in the United States. This demand data information, especially when combined with other data points, can allow a TV executive to make a more informed decision about the value of the show.
Demand data can also help executives evaluate the potential for a show to drive significant revenue growth, and this would help in decisions concerning supply and demand. It can even help to optimize release strategy and pricing. In the case of Rake, we can observe that its popularity is on the rise in the United Kingdom, having increased by 45.2% in March 2024. We can also see that Rake outperformed the demand of the average TV show in its top global markets where the show is most in-demand, indicating its potential value for distribution in those markets.
Lastly, demand data gives TV executives an insight into how effective their marketing campaigns are for a show. In the case of Rake, we can see that its momentum (i.e the pace of growth) is average in the global market, revealing that the show's marketing campaigns have been fairly effective. Moreover, we can identify the shows that are popular among Rake's audience, helping executives in talent agencies to select the best brand to partner with in expanding the show's reach.
In summary, demand data empowers TV executives by providing insight into how their content is performing, how much it's worth, and how effective their marketing efforts have been, among other benefits. By using demand data to guide their acquisition, distribution, programming, and content valuation decisions, TV executives can drive greater returns on investment from their content portfolios, ultimately leading to more success for their business and monetization opportunities for their clients.
Rake's travelability to the United Kingdom in the last 30 days is 78%, which means that the audience demand for Rake is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Rake travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Rake is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rake, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Rake in the United Kingdom. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.