The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to make informed content decisions surrounding the acquisition, distribution, and programming of TV shows. The case study of "Red Dwarf" in the United Kingdom in March 2024 shows just how effective demand data is in measuring a show's audience engagement, popularity, and profitability.
One key use of demand data is content valuation, which enables executives to determine how much a show is worth to a platform. By using Parrot Analytics' content valuation system, you can reveal the dollar value contribution of any title, to any platform, in any region. The system, based on global content demand and supply, can answer essential content valuation questions such as how much a show is worth, its baseline value, and what value a content library holds for a platform over time.
With demand data, you can also benchmark "Red Dwarf" against other titles and see how it performs in comparison. In March 2024, "Red Dwarf" had 18.4 times the audience demand of the average show in the United Kingdom over the last 30 days, revealing just how popular this show was compared to others. By examining the top 10 global markets where "Red Dwarf" is most in-demand, you can see where the show's popularity lies, aiding distribution decisions.
Demand data can also inform programming decisions, such as the best release strategy for a show. The spike in audience demand for "Red Dwarf" towards the end of March shows that it's essential to consider an optimal release strategy when launching new content. In addition, by examining which genres are resonating most with your audience, you can tailor your programming content to the interests of your subscribers. For example, "Red Dwarf" ranks at the 99.8th percentile in the drama genre in March.
Other strategic decisions that demand data can help you make include revenue and subscriber retention and acquisition. By identifying the titles that generate the highest revenue contributions and drive subscriptions, you can make more informed acquisition decisions. Additionally, by assessing which titles new subscribers may find most appealing, you can make more effective decisions on growing your audience.
In conclusion, by using Parrot Analytics' demand data, you can make more informed decisions as an entertainment executive. In the case of "Red Dwarf," the data shows its outstanding demand, popularity, and sustained engagement over time. As an executive, this information can enable you to make decisions on programming, acquisition, distribution, and more that optimize your content strategy.
This is Red Dwarf's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Red Dwarf travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Red Dwarf), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Red Dwarf, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Red Dwarf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Dwarf, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Red Dwarf in the United Kingdom. We provide our partners with smart TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.