The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in entertainment, understanding the value and appeal of a TV series is critical in making informed decisions in content acquisition, distribution, and programming. Parrot Analytics' demand data can provide insights to understand viewers' preferences, allowing executives to make data-backed and profitable decisions.
For instance, let’s look at "Reservation Dogs," a comedy series about four Native American teenagers growing up on a reservation in eastern Oklahoma. Parrot Analytics' demand data for the month of February 2024 in the United Kingdom shows that the demand for the show is outstanding. With 9.6 times the audience demand of the average TV show in the United Kingdom over the last 30 days, demand for "Reservation Dogs" is exceptional. This high demand level is only found in 2.7% of all TV shows. These indicators reveal that this show is a strategic asset, increasing the value of the series. Content valuation uses demand to determine how much a series is worth, which means that the higher the demand, the greater the value of the content.
Parrot Analytics' demand data can also help executives identify the target market for content they are acquiring. For example, the demand for "Reservation Dogs" in the United Kingdom decreased during February 2024, whereas globally, demand spiked in late February. Executives can use this insight to tailor their marketing and distribution strategy for this show, focusing their efforts where the demand is most significant.
Another key insight that demand data provides is the popularity of the show's genre. The data for "Reservation Dogs" indicates that it ranks at the 98.5th percentile in the comedy genre in February 2024 in the United Kingdom. This means "Reservation Dogs" has higher demand than 98.5% of all comedy titles in the United Kingdom, which can help executives discover new genres and content that might attract audiences.
Examining the top 10 global markets where "Reservation Dogs" is most in-demand over the last 30 days, the data indicates that the show outperforms the demand of the average TV show in every market. This detail reveals that this show has the potential to travel well. The show's travelability metric is good, a useful metric for executives to determine which global markets they may need to focus on in distribution deals.
Parrot Analytics' demand data can also provide business intelligence data on how the show's popularity has evolved over time. Examining "Reservation Dogs" over the last year and the last 30 days shows there has been an increase in popularity. Insights such as momentum (how fast the show is growing) that are built into Parrot Pulse can be useful in determining an acquisition or negotiation strategy.
In conclusion, by leveraging the demand data provided by Parrot Analytics, entertainment executives can evaluate the performance of existing and upcoming shows accurately. They enable informed decisions on programming, acquisitions, marketing campaigns, and distribution deals. The demand data becomes even more valuable when juxtaposed with wider market data and a knowledgeable team of content executives.
Reservation Dogs's travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for Reservation Dogs is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reservation Dogs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Reservation Dogs, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Reservation Dogs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:38 a.m. PST using analytics from Parrot Analytics for Reservation Dogs in the United Kingdom. We provide our partners with essential television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.