The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a specific series is crucial to making informed content decisions, such as acquisitions, valuations, and programming. Let's use "Resident Alien" as an example. Parrot Analytics measured the demand for "Resident Alien" in the United Kingdom during the month of February 2024, and the results show that it has 13.1 times the audience demand of the average show in the UK over the last 30 days; this makes the demand for "Resident Alien" outstanding. Based on this data, executives can easily deduce that "Resident Alien" is a hot commodity in the UK, validating the potential to successfully license and air the show in the region.
Another significant advantage of using demand data is the ability to identify trends. For instance, "Resident Alien" has seen an increase in demand in the UK of about 40.9% in February 2024. With this information, executives can conclude that "Resident Alien" is resonating well with audiences in the UK. Furthermore, comparing the show's performance on a rolling basis to the last 30 days reveals an increase in the show's popularity. This trend is vital information for executives, especially those responsible for programming and scheduling, to leverage the most-watched shows efficiently.
Understanding the global performance of a series, such as "Resident Alien," is crucial for executives to decide on the show's franchisability and spin-off potential, reach, travelability, momentum, and longevity, all measurable by the Parrot Pulse. In the case of "Resident Alien," it has been rated outstanding in all of these categories. Its outstanding performance indicates its strong potential to grow and be offered to international buyers, making it a valuable asset for licensing and global expansion.
Finally, a show's unique characteristics and its appeal to an audience can be identified by examining its tastes and related titles. To illustrate, "Resident Alien" has a similar audience as "Rick and Morty," "Loki," and "Quantum Leap," presenting possibilities for executive decisions on how to package the show and which companions to promote alongside it.
In conclusion, audience demand data offers plenty of information that can assist executives to make informed decisions regarding content acquisition, distribution, programming, and more. For the entertainment industry, such data is instrumental to success, as subscription-driven businesses require a constant flow of high-quality programming to continue growing and retaining subscribers. Thus, using demand data helps establish strategies, assess risks and opportunities, and make decisions that drive audiences to the platform and content. Content valuation, one of the primary questions raised, can be particularly informed by demand data. Knowing how much a show is worth and understanding its contribution to a catalog can be, in part, calculated using demand data.
Resident Alien's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Resident Alien is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Resident Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Resident Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resident Alien, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 11:44 a.m. PST using television demand metrics from Parrot Analytics for Resident Alien in the United Kingdom. We provide our partners with meaningful TV know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.