The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you should consider using demand data to make informed content acquisition and programming decisions. Parrot Analytics offers a content valuation system that is based on demand data and can be used to reveal the dollar value contribution of any title to any platform in any region. Here we'll examine how the demand data for "Restaurant: Impossible" for the month of January 2024 in the United Kingdom can be used to inform content decisions and explain how demand data relates to content valuation.
First, let's examine the show's overall demand trend. "Restaurant: Impossible" had 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand for the show. It is important to note that only 8.6% of all TV shows have this level of demand. The demand for this show has been increasing recently since it achieved demand of 1.8 times the average over the last 90 days. This trend indicates that the show is gaining in popularity, and it could be worth considering for acquisition and programming decisions.
Next, we can dive deeper into the demand data for "Restaurant: Impossible" to get a better understanding of how it is performing. The show achieved the peak rank of #1021 in the United Kingdom, moving up in rank by 250 spots during January. "Restaurant: Impossible" ranks at the 94.9th percentile in the reality genre, indicating higher demand than 94.9% of all reality titles in the United Kingdom. This means that the show is very popular among viewers in the United Kingdom and could be a valuable asset to any platform targeting this audience.
The Parrot Pulse provides an independent measure of a show's global performance across six dimensions. For "Restaurant: Impossible," the worldwide audience demand across all platforms is good, while its travelability is poor. Travelability quantifies a show's international demand relative to its home market. The demand for "Restaurant: Impossible" in the United Kingdom was 34% of the demand in its country of origin, the United States. This indicates that the show may not be as popular in other markets as it is in the United States and the United Kingdom. The third dimension, longevity, measures how well audience demand is maintained over time, and for "Restaurant: Impossible," this is good. Its momentum, or pace of growth, is likewise good. Finally, its franchisability (spin-off potential) is poor, and its reach (the number of people expressing demand for a show) is good.
By comparing the performance of "Restaurant: Impossible" on a 1-year rolling basis vs. the last 30 days, we can see that the show's popularity has increased. Its peak demand was 4.1 times the average for the year, compared to 4.3 times the average in the last 30 days. This is a 4.8% increase, indicating a recent surge in popularity. The show's average demand on a rolling year basis was 1.2 times the average title, compared to 2.1 times the title average in the last 30 days. This indicates a significant increase in popularity that could be worthwhile for any programming or acquisition decisions.
Finally, examining the top 10 global markets where "Restaurant: Impossible" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, including the United States and the United Kingdom. This information can be used to inform decisions about geographic targeting for content distribution or acquisition.
In conclusion, demand data can be very helpful in making informed decisions about content acquisition and programming. "Restaurant: Impossible" has good demand data in the United Kingdom, and its popularity has been increasing recently, indicating that it could be a valuable asset to platforms targeting this audience. By leveraging this demand data, content distributors and networks can make more informed content decisions that will attract and retain subscribers to their service. With Parrot Analytics' content valuation system based on demand data, content valuation can also be determined accurately, based on the dollar value contribution of any title to any platform.
Restaurant: Impossible's travelability to the United Kingdom in the last 30 days is 62%, which means that the audience demand for Restaurant: Impossible is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Restaurant: Impossible travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Restaurant: Impossible, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:05 p.m. PST using tv demand metrics from Parrot Analytics for Restaurant: Impossible in the United Kingdom. We provide our partners with valuable OTT know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.