The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways in which demand data can inform content, acquisition, distribution, or programming decisions. By examining the demand data for "Resurrection: Ertugrul" for the month of February 2024 in the United Kingdom, we can highlight several benefits of using demand data in decision making.
Firstly, demand data can help with content valuation. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, content valuation can be applied to individual series or an entire library, which means you can start unbundling the value of content on any streaming service. Employing this methodology on "Resurrection: Ertugrul," entertainment executives can determine its monetary worth and how much to invest in and spend on content acquisition and production.
Secondly, by using demand data for "Resurrection: Ertugrul," entertainment executives can get a comprehensive view of the show's global performance across six dimensions. By examining measurements like travelability, longevity, momentum, and reach, executives can underpin their decisions with a comprehensive understanding of the show's past, present, and future demand.
Thirdly, demand data helps entertainment executives make more informed decisions regarding content acquisition, distribution, and programming. By examining the show's audience demand relative to the average show, executives can see the precise interest of the audience. A content distributor or SVOD platform can then use this information to decide whether to prioritize "Resurrection: Ertugrul" over certain titles (or vice versa) when making acquisitions. Demand data can facilitate informed content discovery, reduce customer churn, and ultimately increase viewer satisfaction.
Fourthly, with regard to programming and marketing, demand data can reveal who the audience is and which platform is the best fit for a given show. In the case of "Resurrection: Ertugrul," executives can determine that the show's audience is interested in a variety of other shows and which channels and platforms are the best fits for marketing and releasing this show.
In conclusion, by examining the demand data for "Resurrection: Ertugrul" for the month of February 2024 in the United Kingdom, it becomes apparent that demand data is a valuable resource that entertainment executives can use to inform content, acquisition, distribution, or programming decisions. By using demand data, executives can make informed decisions about content valuation, content acquisition, distribution, and programming strategy, ultimately giving them the ability to maximize their investments and increase viewer satisfaction.
Resurrection: Ertugrul's travelability to the United Kingdom in the last 30 days is 30%, which means that the audience demand for Resurrection: Ertugrul is 30% of the demand in its country of origin, Turkey. Click through to another market to discover how well Resurrection: Ertugrul travels internationally.
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Acquire the best shows from partners such as TRT 1 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Resurrection: Ertugrul), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TRT 1 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Resurrection: Ertugrul, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TRT 1‘s Resurrection: Ertugrul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TRT 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resurrection: Ertugrul, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:06 a.m. PST using demand analytics from Parrot Analytics for Resurrection: Ertugrul in the United Kingdom. We provide our partners with meaningful entertainment industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.