The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! If you're looking to improve your content or acquire new programming, it's essential to get insight into audience demand. Parrot Analytics can help you get this kind of data through our content valuation system.
"Arcane" is a prime example of how to use demand data to understand your content's value in the market. This show is currently generating 8.2 times the audience demand of the average show in the United Kingdom over the last 30 days, which is exceptional. With only 2.7% of all TV titles having this level of demand, "Arcane" is in high demand. However, compared to its previous 90-day demand of 9.0 times the average, the show has been experiencing a slight decline in the United Kingdom. As a TV executive, data like this will allow you to see how your shows are performing in the market and if there is room for growth.
Another piece of information to consider is that "Arcane" has increased in rank in the United Kingdom by 157 spots during March. This show is in the 97.9th percentile in the drama genre, indicating higher demand than 97.9% of all drama titles in the United Kingdom. Therefore, as a TV executive, you can use such information to make informed acquisition or production decisions to satisfy customer demands.
Furthermore, demand enables entertainment executives to understand how one show can perform relative to others in a particular country or globally. For example, while examining the top 10 global markets for "Arcane," we discovered that the show's audience demand is outstanding and outperforms the average TV show in each market. This information will enable executives to make more informed decisions when it comes to launching and distributing programs across the world.
Additionally, demand data can help you understand a show's travelability, longevity and momentum. "Arcane" has a good pace of growth and longevity meaning it maintains audience demand over time. This show has outstanding franchisability, which means there's a potential for spin-offs under this IP, and it reached outstanding levels of people in terms of the audience it had.
Finally, content valuation enables decision-makers to understand the value of a series and make strategic decisions accordingly. Understanding the demand data can help you to assess the value of exclusivity, calculate the ROI a specific title will bring for any given platform, using demand data to assess a TV series' ability to drive subscriptions and mitigate churn and understand how much content is worth to another streaming platform. In the case of "Arcane," data shows that the show has increased in popularity in the United Kingdom. It has peaked with 10.8 times the average rolling title demand in the past 30 days compared to an average of 7.2 times for the full year. This is a 52.2 % increase in popularity showcasing its value.
In summary, as a TV, SVOD or content distributor executive, demand data is essential for making informed decisions about production, acquisition or distribution of TV programming. It provides a depiction of a show's performance, global growth potential and helps value a show. If you need help getting this data, contact Parrot Analytics today to help you make better-informed decisions to make your content stand out.
Arcane's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Arcane is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Arcane travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arcane), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Arcane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Arcane also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arcane, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Arcane in the United Kingdom. We provide our partners with far-reaching television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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