The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand-based approach can provide key insights for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. Let's take the example of "Rise" and how demand data analysis of the TV show's performance in the United Kingdom can be used by executives to make more informed choices.
To begin with, the analysis shows that for the last 30 days, demand for "Rise" has been 2.0 times more than the average show in the country, indicating good demand for the show. As only 8.6% of all TV shows achieve this level of demand, this is an impressive result. However, the recent trend indicates that demand has been decreasing recently, which may indicate that the show has some issues that should be addressed if it is to maintain its popularity.
Another key piece of information is the show's peak rank in December, which was #1408, 744 spots lower than its previous rank. This suggests that the show's performance needs to be improved if it is to maintain its audience's attention. However, the show's ranking in the music genre during December was impressive at the 93.3rd percentile. This means the show had higher demand than 93.3% of all music titles in the United Kingdom. This information may provide entertainment executives with a better idea of which genres are the best for the show to operate in.
The analysis also shows that "Rise" has a global audience demand performance score. The score considers a show's performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. The show has a good worldwide audience demand and longevity, but poor travelability, which measures a show's international demand relative to its home market. It had an okay momentum, but poor franchisability/spin-off potential and good reach (the number of people expressing demand for a show).
The analysis also reveals a decline in demand over the last month, indicating that the show has some issues that need to be addressed. To determine whether this is just a temporary decline or a longer-term issue, executives could turn to a year-long analysis of the show's performance. The rolling year analysis shows that although the show's peak demand was 4.2 times the average over the year, it peaked at 3.1 times the average in the last 30 days. This is a 25.0% increase, suggesting that the show is regaining its prior popularity.
Examining the top 10 global markets where "Rise" is the most in-demand over the last 30 days provides further insights for decision-making. For instance, the United States is "Rise"'s number one market globally, with good audience demand of 2.2 times the average. Singapore ranked second for the show in terms of demand, also exhibiting good audience demand. Entertainment executives could use this information to allocate marketing spends and distribution efforts strategically.
In summary, the analysis of "Rise" offers valuable insights to entertainment executives who can use these insights to make more informed content, acquisition, distribution, and programming decisions. They use these insights to create better content that will appeal to their audiences, invest strategically in new ventures based on popular genres, and perhaps determine how best to market for upcoming productions, ultimately improving their show's valuation through a strong performance in the marketplace.
Rise's travelability to the United Kingdom in the last 30 days is 16%, which means that the audience demand for Rise is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Rise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Rise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rise, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Rise in the United Kingdom. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.