The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "River" in the United Kingdom in March 2024 can inform your decision making in various areas.
Content Valuation: If you are a TV executive looking to purchase the rights to "River," the demand data can be a starting point to determine the value of the show. The show has 3.1 times the audience demand compared to the average TV show in the United Kingdom over the past 30 days, and only 8.6% of all shows have this level of demand. This means that the show is more popular than most of the titles in the market. Furthermore, the show's recent increase in demand also indicates growing popularity.
Acquisition and Distribution Decisions: Knowing the audience's demand for "River" outside the United Kingdom can help you make informed decisions about where to distribute or acquire the show. "River" performs very well locally, and globally its travelability is poor, meaning it doesn't perform as well in other markets. As a result, if you're thinking of distributing the show overseas, you may want to consider its established audience and demand levels in other countries.
Programming Decisions: As an executive, you may be looking for shows with similar audiences to "River" as a way to diversify your library. Knowing the top 10 global markets in which the show is performing the best can help you find similar content that appeals to similar audiences. In this case, shows like "Inside No. 9," "Kim's Convenience," and "The Durrells," are also popular with "River" viewers.
Marketing Decisions: You can use demand data to make informed pre and post-release marketing decisions. For example, "River"'s momentum, how fast it grows in demand, is okay, indicating that its marketing campaign was moderately effective. However, "River" had a late March demand spike in the United Kingdom, so you can focus marketing efforts after the spike to increase the show's audience.
Subscriber Acquisition and Retention: As an executive of an SVOD platform, looking for titles to attract and keep customers, "River" has a good demand compared to other shows in any market globally, and its demand has been growing recently. Therefore, "River" can be a suitable title to acquire for your platform as it has the potential to attract new viewers and reduce churn.
In conclusion, whether you are making content, acquisition, distribution, or programming decisions, demand data is critical for making informed choices. In this case, "River" performs well in the United Kingdom, but may not perform as well in other markets. The growth in demand also indicates a new audience, making "River" a candidate title for distribution, acquisition for an SVOD platform.
This is River's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well River travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for River, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for River in the United Kingdom. We provide our partners with essential TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.