The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can use demand data to identify shows that have a high demand compared to the market average, enabling you to make more informed acquisition and content decisions. "Riverdale's" audience demand in the United Kingdom over the last 30 days was 7.8 times the average show, and only 8.6% of all TV shows have this level of demand. Parrot Analytics' content valuation system can quantify a title's contribution to an OTT platform's revenue and engagement across the rest of the catalog, which can be useful in determining how much to spend on content.
You can also use demand data to analyze "Riverdale's" performance on a year-over-year and monthly basis. While the show's peak demand in the last 30 days decreased by 55.0% compared to the year's peak, its demand has been increasing over the last 90 days. You can use this information to determine the show's current popularity and decide whether to renew it.
Additionally, demand data reveals "Riverdale's" popularity in different genres and its fans' compared interests in different shows. "Riverdale" ranks at the 99.0th percentile in the romance genre in March 2024, indicating that it has higher demand than 99.0% of all romance titles in the United Kingdom. You can use this information to target a specific genre and acquire or produce shows within that genre. You can also leverage this data to make recommendations to viewers, which can help increase engagement on the platform.
Demand data also provides insight into global demand for "Riverdale," which can help you make informed distribution decisions. For instance, the show's demand was outstanding in the United States, Germany, China, Canada, France, South Africa, Australia, Bulgaria, and Brazil. You can use this information to determine which regions to target for distribution or localization efforts and increase the show's reach to a global audience.
Finally, demand data can inform pre-release marketing campaigns. For instance, the analysis of "Riverdale" found that demand spiked in late March 2024 in the United Kingdom. Knowing the timing and location of demand spikes can help you maximize impact for marketing campaigns and engage viewers more effectively.
Riverdale's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Riverdale is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Riverdale travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Riverdale), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Riverdale is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Riverdale, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Riverdale in the United Kingdom. We provide our partners with smart content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.