The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can provide valuable insights that can help inform content-related decisions. One such decision is content valuation, which uses demand data to quantify the worth of a specific title or library of content to aid in acquisition or distribution deals.
For instance, using the data for "Run The Burbs" from the United Kingdom in March 2024, we can see that the show's audience demand is 4.5 times higher than the average show in the UK, with only 8.6% of all TV shows achieving this level of demand. This is an indication that the content is valuable and has potential for acquisition or distribution deals. A content valuation system based on such data would reveal the worth of the show to any specific platform or market and help determine how much to spend on the content.
Demand data can also help inform programming decisions by showcasing which content performs well and attracts and retains subscribers. With "Run The Burbs," we can see that the audience demand has decreased by 6.4% in the UK, making it important to monitor the trend in future months to assess the show's performance.
The data also shows that the show is popular in ten global markets with Canada being the highest, where demand is 5.6 times higher than the average TV show. This knowledge can help inform distribution decisions and where to target future marketing campaigns.
Demand data can be used to uncover under-monetized titles, map local white spaces, and assess exclusive licensing deals. Demand data can also power affinity analysis by identifying the best talent and brands to partner with to expand and retain an audience.
Finally, momentum and longevity dimensions can help assess a show's cultural relevance, and with "Run The Burbs," we can see that momentum is good, and the show has become more popular within the last 30 days. While the show's longevity is poor, the data suggests that it has the potential for spin-off opportunities, although not all shows have this potential.
In conclusion, demand data provides valuable insights that can aid in content valuation, distribution, programming, acquisition, and talent and brand partnerships. With the data for "Run The Burbs," we can see that the show has potential and should be monitored to assess its performance. Ultimately, demand data can help entertainment executives make informed content-related decisions that support their goals and objectives for their respective platform, network, or production company.
Run The Burbs's travelability to the United Kingdom in the last 30 days is 34%, which means that the audience demand for Run The Burbs is 34% of the demand in its country of origin, Canada. Click through to another market to discover how well Run The Burbs travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Run The Burbs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Run The Burbs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Run The Burbs, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Run The Burbs in the United Kingdom. We provide our partners with valuable TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.