The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed content decisions, acquisition decisions, programming and distribution decisions. Here are some insights we can draw from analyzing demand data for "RuPaul's Drag Race All Stars" in March 2024 in the United Kingdom:
Content Valuation: By using Parrot Analytics content valuation system based on demand data, you can reveal the dollar value contribution of any title, to any platform, in any region. As per the analysis, "RuPaul's Drag Race All Stars" has an outstanding audience demand that is 9.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This information provides insights for content valuation; for example, its outstanding performance indicates that it could potentially bring a lot of value to a platform, making it a strategic asset.
Demand informs scalable concept testing: By examining the shows that fans of "RuPaul's Drag Race All Stars" also like, we get insight into which elements existing fans enjoy the most. This can be valuable in optimizing an upcoming production for success.
Demand powers discovery & recommendations: With its outstanding demand, "RuPaul's Drag Race All Stars" is already being seen by many people in the United Kingdom. However, by identifying the top 10 global markets where the show is most in-demand, platforms can ensure that the show is being recommended to the right audience globally.
Demand helps with subscriber acquisition and retention: Given its popularity, acquiring "RuPaul's Drag Race All Stars" could be an effective strategy for growing a platform's audience. The show has excellent momentum - the pace of growth - ranking outstanding in that category, indicating that its popularity is still on the rise. Moreover, by using demand data, you can assess the show's ability to drive subscriptions and mitigate churn.
Demand enables optimal release strategy and pricing: From the demand data available, we can see that demand for "RuPaul's Drag Race All Stars" spiked in late March. By analyzing the factors contributing to this spike in demand, platforms can optimize their release strategy to ensure steady growth in the audience.
Finally, by examining the top 10 global markets where "RuPaul's Drag Race All Stars" is most in-demand over time, you can assess its travelability, which measures its international demand relative to its home market. The show's rank looks strong globally, and it could perform well with an international audience.
Overall, by leveraging demand data, you can assess content value, inform concept testing, optimize release strategies, analyze acquisition potential, and tailor recommendations to audiences. Through careful analysis, you can understand the strengths of a show like "RuPaul's Drag Race All Stars" and make more informed decisions for your business.
RuPaul's Drag Race All Stars's travelability to the United Kingdom in the last 30 days is 77%, which means that the audience demand for RuPaul's Drag Race All Stars is 77% of the demand in its country of origin, United States. Click through to another market to discover how well RuPaul's Drag Race All Stars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s RuPaul's Drag Race All Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race All Stars, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for RuPaul's Drag Race All Stars in the United Kingdom. We provide our partners with far-reaching content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.