The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or SVOD platform executive, the data on "RuPaul's Drag Race" for the month of March 2024 in the United Kingdom illustrates how demand data can provide you with valuable insights in making informed content acquisition decisions. The demand for the show is outstanding with 20.2 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that the show is being well-received by viewers in that market. The demand for "RuPaul's Drag Race" in the United Kingdom is outstanding, and it moved up in its rank by 37 spots during March, indicating the show is experiencing growth and is trending upwards.
Demand data also allows you to compare the performance of a show on a rolling year basis vs the last 30 days. In the case of "RuPaul's Drag Race", we can see that although its peak demand was 27.1 times the average over the course of the entire year, it peaked at 25.1 times the average in the last 30 days. This suggests that the popularity of the show is increasing, as its average demand on a rolling year basis was 16.0 times the average title, compared to 20.2 times the title average for the last 30 days.
As a linear network or pay TV network executive, demand data for "RuPaul's Drag Race" can assist with programming decisions. For example, understanding that only 2.7% of all TV shows have the level of demand that "RuPaul's Drag Race" has over the last 30 days in the United Kingdom, may prompt you to consider airing the show on your network.
For entertainment talent agencies, the data on "RuPaul's Drag Race" can help identify talent for similar shows. The show boasts the participation of top models, designers, and American idols, all rolled up into one, meaning that the show’s casting could yield potential talent or opportunities for partnership with a talent agency in the future.
The exceptional demand for "RuPaul's Drag Race" globally and specifically in the United States also highlights franchisability, which measures the spin-off potential of a show. For studios, production companies, and content distributors, this data provides vital information to help determine which series or franchises are worth pursuing or acquiring and which have the potential to become profitable.
The travelability of "RuPaul's Drag Race" is another dimension that can help studios, production companies, and content distributors make informed decisions about worldwide content distribution and investments. The show's travelability is exceptional, meaning that it has a high potential to attract a global audience, making it a desirable show for global distribution deals.
In summary, demand data for "RuPaul's Drag Race" for the month of March 2024 in the United Kingdom and globally can aid in content valuation, acquisition, programming, talent agency decisions, distribution decisions, and franchise development decisions. It provides insight into audience preferences, the potential for scalability and spin-offs, and the show's overall reception in different markets, allowing for more informed strategic decision-making.
RuPaul's Drag Race's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for RuPaul's Drag Race is 49% of the demand in its country of origin, United States. Click through to another market to discover how well RuPaul's Drag Race travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for RuPaul's Drag Race in the United Kingdom. We provide our partners with smart television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.