The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage audience demand data to make more informed content, acquisition, distribution, or programming decisions. One great example is the analysis of "S.W.A.T." for the month of March 2024 in the United Kingdom, as detailed by Parrot Analytics.
Demand data can help you calculate the value of a specific title or library of content for any given platform. Parrot Analytics' content valuation system, for instance, is powered by global content demand and supply. By analyzing audience demand data in March 2024 for "S.W.A.T.", a cumulative audience demand of 13.9 times the average for all TV shows in the United Kingdom that month was recorded. By comparing this value to the average TV show in this market, we see that only 2.7% of shows have this level of demand. Also, the demand data reveals that "S.W.A.T." is in the 99.4th percentile in the drama genre in the month of March. This indicates that this show has higher demand than 99.4% of all drama titles in the United Kingdom. This information can be used to benchmark and compare the value of similar content, allowing for more informed acquisition and commissioning decisions.
Demand data can also be used to optimize release strategies by identifying peak demand periods. Our analysis shows that "S.W.A.T." experienced a demand spike in late March 2024, indicating an increase in interest and engagement with the content during that time. Using audience demand data, executives can also evaluate the global appeal of a title and allocate funds to maximize current and future content investments. The outstanding travelability of "S.W.A.T.", which measures a show's international demand relative to its home market, suggests that the show's appeal in international markets is high. Thus, the data may help inform the show's distribution strategy.
Additionally, audience demand data assist executives in identifying emerging trends or genres that resonate with viewers. By analyzing other shows with similar fanbases to "S.W.A.T.", including "NCIS", "The Rookie", and "Chicago P.D.", executives can make informed decisions about which genres or themes to focus on when acquiring or commissioning content.
Finally, the analysis of "S.W.A.T." for the month of March in the United Kingdom highlights the importance of longevity, momentum, franchisability, and reach as key dimensions of audience demand data that can inform content decisions. By examining audience demand data for these dimensions in a 1 year rolling basis versus the past 30 days, executives can identify trends and understand the fluctuations in demand for the series. With information on the top 10 global markets where "S.W.A.T." is most in-demand, executives can evaluate the show's potential and decide which platforms to target for distribution.
In conclusion, combining Parrot Analytics' demand data with other business-relevant information, decisionmakers will have access to a powerful holistic view of the content landscape that can make strategic and informed decisions.
S.W.A.T.'s travelability to the United Kingdom in the last 30 days is 68%, which means that the audience demand for S.W.A.T. is 68% of the demand in its country of origin, United States. Click through to another market to discover how well S.W.A.T. travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s S.W.A.T. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for S.W.A.T., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for S.W.A.T. in the United Kingdom. We provide our partners with essential television industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.