The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data for "SAS: Who Dares Wins" in the United Kingdom for February 2024 reveals some interesting insights that entertainment executives can use to make more informed content decisions, acquisition, or distribution decisions, or programming decisions.
One way demand data can be used to help them is to examine how well a TV show is performing relative to the market average and to assess its overall value using content valuation. In this case, "SAS: Who Dares Wins" has 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that it is most likely a valuable asset for any streaming platform, studio, or linear network. Moreover, its demand has been increasing recently, reinforcing the series' popularity.
Entertainment executives can also use demand data to make informed decisions about what types of shows or content will attract new subscribers or retain current audience members. By referencing the top 10 global markets where "SAS: Who Dares Wins" is in-demand, they can better understand the show's potential for global expansion. For instance, the show is doing particularly well in the UK, its home market, indicating that it is worth investing in its next productions, and the audience demand in China suggests that it has the potential to attract a substantial following in this market.
Additionally, entertainment executives can use demand data to make informed decisions about marketing strategies and identify potential partners for their shows. For example, by analyzing what other shows fans of "SAS: Who Dares Wins" are interested in, executives can identify potential partners for co-branding, cross-promotion, or product placement.
Finally, entertainment executives can use demand data to assess the performance of a show across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "SAS: Who Dares Wins," it scores well for worldwide audience demand and momentum, but poorly for travelability and franchisability. These insights can supplement traditional KPIs such as ratings and audience reach and provide a fuller picture of a show's performance over time.
This is SAS: Who Dares Wins's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well SAS: Who Dares Wins travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. SAS: Who Dares Wins), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SAS: Who Dares Wins, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for SAS: Who Dares Wins in the United Kingdom. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.