The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions about content valuation, acquisition, distribution, and programming. Parrot Analytics demand data can provide you with a wealth of information to leverage towards making more informed decisions.
For example, let's consider "Saturday Night Live" for the month of February 2024 in the United Kingdom. With 25.8 times the audience demand of the average show, the demand for "Saturday Night Live" is outstanding, and only 2.7% of all TV shows have this level of demand. Furthermore, compared to its demand of 24.4 times the average over the last 90 days, demand for this show has been increasing recently. This information related to demand can provide an initial indication of the show's value and inform content valuation decisions.
Additionally, the Parrot Pulse for "Saturday Night Live" suggests that its travelability and global performance across six dimensions are exceptional. Its worldwide audience demand across all platforms is also exceptional. This critical information can help inform acquisition or distribution decisions, as it shows how popular the show is across multiple markets.
The metadata on the show's performance also points to potentially valuable insights. For instance, the show has experienced a 6.3% increase in demand over the last 30 days compared to its performance in the previous year. This information can point towards increased popularity that can inform programming decisions.
Finally, the list of ten shows in the comedy genre that fans of "Saturday Night Live" are also watching can help inform acquisition decisions. These shows might be of interest to your platform's audience, providing you with potential content for acquisition or recommendations for future programming.
In conclusion, all of this information related to demand can be used to inform and support an executive's strategic decision-making process for content valuation, acquisition, distribution, and programming. Parrot Analytics demand data can help entertainment executives strategically approach their content decisions and find success in this highly competitive industry.
Saturday Night Live's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Saturday Night Live is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:43 p.m. PST using demand data from Parrot Analytics for Saturday Night Live in the United Kingdom. We provide our partners with extensive television workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.