The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions about your content, acquisition, distribution, and programming choices. This is where demand data comes in - it can provide you with valuable insights into audience engagement and allow you to make data-driven decisions. Let us examine how demand data relates to content valuation using the example of "SBT Brasil" in the United Kingdom in January 2024.
Using Parrot Analytics' demand data, we can see that "SBT Brasil" has 2.0 times the audience demand of the average show in the United Kingdom, with demand increasing in recent days. This information can help you with content valuation, as you can assess how much a show's value is driven by audience demand. Engaging content that has high audience demand will have a higher value contribution to your platform compared to a show that does not have high demand.
You can also use demand data to identify and analyze audience behavior. For example, we see that during January 2024, the audience demand for "SBT Brasil" decreased in the United Kingdom by 46.4%. This information can help you understand how your content is performing and use it to make future programming decisions. Similarly, you can also use demand data to assess how much a show is worth to another streaming platform.
Demand data can also reveal insights into audience preferences and specific market trends. You can see that "SBT Brasil" is performing well in multiple countries globally, such as in Brazil, Portugal, Argentina, and the United States. This information can guide you in making decisions about content distribution and acquisition. You may consider acquiring the rights to air "SBT Brasil" in these markets due to high audience demand.
Furthermore, you can use demand data to identify opportunities for monetization and expansion. For instance, examining the demand for "SBT Brasil" over one year can give a better understanding of how popular the show is in the long term, or whether its popularity is waning. This information can guide programming decisions to ensure that a diverse range of content is featured on your platform.
In conclusion, demand data provides a valuable tool for entertainment executives working in all facets of the industry, from content distribution to TV production. Utilizing Parrot Analytics' demand data to understand audience behavior and preferences can help executives make more informed decisions about content valuation, acquisition, distribution, and programming. By leveraging demand data, you can create a more data-driven approach to decision-making, ultimately leading to a better content strategy for your platform.
SBT Brasil's travelability to the United Kingdom in the last 30 days is 8%, which means that the audience demand for SBT Brasil is 8% of the demand in its country of origin, Brazil. Click through to another market to discover how well SBT Brasil travels internationally.
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Acquire the best shows from partners such as SBT to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. SBT Brasil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s SBT Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SBT Brasil, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Feb. 19, 2024, 1:02 p.m. PST using global tv demand data from Parrot Analytics for SBT Brasil in the United Kingdom. We provide our partners with valuable television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.