The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about your content such as acquisition, distribution, and programming decisions. Let's consider the example of "Scot Squad" for the month of February 2024 in the United Kingdom to illustrate how demand data can be useful in various ways.
One of the key elements you can derive from demand data is content valuation. You can assess how much your show is worth, whether you want to acquire a content library, and the ROI of a specific title for a given platform. In the case of "Scot Squad," we see that its demand was 2.5 times the average show in the United Kingdom over the last 30 days, indicating that demand for this show is good. Only 8.6% of all TV shows have this level of demand in the United Kingdom. The show has higher demand than 92.7% of all comedy titles in the United Kingdom, which makes it a strategic asset for a streaming platform.
You can also use demand data to make decisions concerning supply and demand. For instance, you can determine the type(s) of content that exhibit opportunities for acquisition or production. Additionally, you can find new opportunity markets for content distribution, and estimate the cannibalization of audiences if a title is available on multiple services. For "Scot Squad," we see that the show is outperforming the average TV show in the top 10 global markets where it is most in-demand over the last 30 days. This data could inform distribution decisions to expand into other countries or regions.
Demand data can help with subscriber retention and acquisition by determining the titles that can keep your current audience happy and those that can grow your audience. Additionally, demand data powers discovery and recommendations that ensure your content is being seen by the right audience on your platform. By identifying the top shows that fans of "Scot Squad" also like, you can make decisions that will appeal to this audience and keep them engaged with your content.
Demand data is also helpful in optimal release strategy and pricing to determine the best way to release your content. Furthermore, it can inform the platform and network fit to determine which platforms to target for distribution of your content. By examining the top 10 global markets where "Scot Squad" is most in-demand over the last 30 days, we see that the show's number one market is the United Kingdom. Therefore, the content executive could prioritize this market and direct resources accordingly.
In conclusion, demand data can help entertainment executives make informed decisions and answer questions like content valuation, supply, and demand, subscriber retention and acquisition, optimal release strategy, and competitive benchmarking to name a few. Using the example of "Scot Squad," we can see how demand data can be useful in making decisions surrounding content acquisition, distribution, and programming decisions.
This is Scot Squad's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scot Squad travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. BBC One Scotland, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Scot Squad.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Scot Squad from partners like BBC One Scotland.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Scot Squad? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One Scotland to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One Scotland by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Scot Squad. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One Scotland to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scot Squad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One Scotland by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scot Squad, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One Scotland‘s Scot Squad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One Scotland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scot Squad, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Scot Squad in the United Kingdom. We provide our partners with comprehensive content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.