The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide television executives with valuable insight into how a TV series is performing and how it relates to the market. The case of "Scrubs" in the UK for the month of March 2024 is an example of how demand data can help executives make more informed decisions related to content valuation, programming, acquisition, and distribution.
Content Valuation:
By analyzing demand data for "Scrubs," TV executives can evaluate its worth and determine how much they should spend on a title or series. Parrot Analytics' content valuation system measures the dollar value contribution of any title in any region. In this case, "Scrubs" had 7.4x the audience demand of the average show in the UK over the past 30 days. This demonstrates its high value on the market.
Programming:
Demand data enables TV executives to optimize release strategy and pricing. The data on "Scrubs" reveals that its demand spiked in late March 2024 in the UK. This information can be used to determine an optimal release strategy for the show’s upcoming seasons or spin-offs. With a noticeable increase in popularity, TV executives must analyze viewership trends, content gaps, and competitors to create a formula for success.
Acquisition:
When making acquisition decisions, executives may consider the competitiveness of the title based on past performance and consumer feedback. The metadata provided along with demand data for "Scrubs" indicates that the show had 182 episodes over 9 seasons, ending in 2010. The show is considered iconic in the US market and has remained popular enough to perform well globally. Its spin-off potential is also good based on the demand data.
Distribution:
Demand data can help executives map out market trends and audience preferences that are vital for selecting the right platforms for distribution. A glance at the global markets where "Scrubs" is most in-demand shows that the show outperforms the demand of the average TV show. The United States is the show's number one market globally, with outstanding audience demand of 9.0x.
Lastly, demand data can also inform executives about subscriber retention and acquisition. In the case of "Scrubs," the data indicates that it has maintained its audience's attention, but the show's demand decreased by 39.4% during March 2024 in the UK. By analyzing the reasons for the drop in demand a TV executive can determine whether or not that drop is caused by a one-time factor or will present a trend that requires action.
In conclusion, demand data can help executives make informed decisions related to content valuation, programming, acquisition, and distribution. It can help in detecting trends, understanding the preferences of viewers and also identify industry gaps and competition. Based on the insights provided by our analysis of "Scrubs," executives can adjust their content spend, frequency of release, syndication and partnership strategies for an accelerated return on investment.
Scrubs's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Scrubs is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Scrubs travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scrubs, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Scrubs in the United Kingdom. We provide our partners with essential TV series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.