The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to get your content strategy right and stand out in the crowded market? Look no further than Parrot Analytics and our data-driven content analysis. By leveraging our audience demand data, we can help make your content, acquisition, distribution, and programming decisions more informed and successful.
For instance, let's take a deep dive into the United Kingdom's performance of "Secret Invasion" for August 2023. This series has had outstanding audience demand and is 17.7 times more in demand than the average TV show in the UK over the last 30 days. With only 2.7% of all shows possessing this demand, the show has an excellent audience preference. However, its demand has been decreasing as compared to 21.2 times the average over the last 90 days.
Moreover, "Secret Invasion" has achieved an impressive peak rank of #7 in the United Kingdom. Though its ranking dropped by 116 places during August, it still ranks at the 99.8th percentile in the drama genre in the country, indicating that it has higher demand than 99.8% of all drama titles in the UK. Knowing your content's place within the genre can help acquire, produce, and distribute your titles effectively.
If you were wondering what other shows "Secret Invasion" audiences also like, then you should focus on shows like "Foundation," "Silo," "The Witcher," and "The Mandalorian". Additionally, the Parrot Pulse framework measures its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach.
The longevity of "Secret Invasion" is exceptional as it has been able to maintain an outstanding audience demand. Its momentum, which measures its pace of growth, is also exceptional. Franchisability measures the spin-off potential, and the show has good potential here, whereas the reach is good; that is, the number of people expressing the demand is good.
Moreover, the significant insight we can derive from the show's demand data is the peak performance within the 1-year rolling period. The show peaked 25.0% higher in the last 30 days than the yearly average audience demand. It indicates that the current trends highlight that the popularity among the viewers of "Secret Invasion" is increasing.
We can also examine the top 10 global markets where the show is most in-demand over the last 30 days. We found that the TV series outperforms the demand of the average TV show in all these markets globally, with the United States having the highest demand.
In conclusion, content valuation with audience demand data can inform programming decisions for networks and streaming platforms, make acquisition decisions for studios and TV series financing companies, and make distribution decisions for content distributors. Parrot Analytics is the best tool for entertainment executives seeking greater insight into what audiences want and what the demand data reveals about the titles.
Secret Invasion's travelability to the United Kingdom in the last 30 days is 76%, which means that the audience demand for Secret Invasion is 76% of the demand in its country of origin, United States. Click through to another market to discover how well Secret Invasion travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Secret Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Secret Invasion, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Oct. 2, 2023, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Secret Invasion in the United Kingdom. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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