The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can utilize demand data to make informed decisions about content acquisition, distribution, and programming. For instance, based on the analysis of "Secrets of Playboy", you can use demand data to determine the audience demand for a show within a specific region or market.
Based on "Secrets Of Playboy" data in the United Kingdom for March 2024, it is evident that the show received good demand. With 2.2 times the audience demand of the average show in the United Kingdom over the last 30 days, "Secrets Of Playboy" is among the top 8.6% of all TV shows in terms of demand. However, the show's demand has been decreasing recently.
Demand data can also be used to evaluate the performance of "Secrets Of Playboy" against similar shows. From the data, it is evident that other shows that fans of "Secrets Of Playboy" like include "Black Mirror", "Killing Eve", and "The Walking Dead". Understanding the audience preference can help you acquire content that resonates with your target audience.
Additionally, demand data can be used to determine the likelihood of a show sustaining its popularity over time. The longevity of "Secrets of Playboy" is okay, meaning that the show's demand has been maintained over time but could be improved. Longevity can be a critical factor in determining the value of content, as shows that maintain their demand over an extended period can generate more revenue.
Another valuable application of demand data is to determine the global appeal of a show. For example, "Secrets of Playboy" is more in demand in Mexico than in any other market, while demand is good in other countries such as the United States, Canada, Brazil, Australia, Sweden, Hungary, and Germany. If you are an OTT platform operating globally, you can use demand data to determine which markets to prioritize based on the demand for specific content.
Finally, demand data can assist executives in making informed programming decisions, such as deciding on the optimal release strategy or pre-release marketing that can help boost demand for a show. Additionally, you can use demand data to assess the show's momentum, such as its pace of growth or decline, which can help you make informed decisions around content distribution.
In conclusion, demand data is critical in helping entertainment executives make informed decisions in content acquisition, distribution, and programming. Understanding audience demand and behavior can help you identify trends, acquire popular content, increase engagement, grow audience base and ultimately increase the value of your content library.
Secrets Of Playboy's travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for Secrets Of Playboy is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Secrets Of Playboy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. a&e, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Secrets Of Playboy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Secrets Of Playboy from partners like a&e.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Secrets Of Playboy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as a&e to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from a&e by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Secrets Of Playboy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as a&e to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Secrets Of Playboy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Secrets Of Playboy, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Secrets Of Playboy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secrets Of Playboy, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Secrets Of Playboy in the United Kingdom. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.