The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT platform or SVOD network, analyzing the demand data for "Sex Education" provides valuable insights on the performance of the show across various markets. Based on the audience demand data gathered in March 2024 in the United Kingdom, the show has tremendous demand, with 13.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This exceptional level of demand, which is higher than 99.7% of all romance titles in the UK, implies that "Sex Education" is a valuable and high-performing asset for the platform in the UK.
Content valuation based on demand data can further reveal the dollar value contribution of any title, including the value of a content library for any platform in any region. Thus, assessing "Sex Education" by its demand data can help the platform in making informed decisions on how much to spend on the show. Additionally, determining the value of exclusivity and the ability of a TV show to drive subscriptions can be better understood through demand data analysis.
Analyzing demand data can also help linear networks and pay Tv networks make more informed acquisition decisions. They can determine the cost of acquiring a high-demand title through content valuation and estimate cannibalization of audiences if the title is available on multiple platforms. By using demand data to assess a TV series' ability to drive subscriptions and reduce churn, networks can make strategic decisions in their programming and distribution strategies.
Furthermore, analyzing demand data not only provides a picture of the current state of the show's popularity but also its future potential. For example, examining the top 10 global markets where "Sex Education" is most in-demand over the last 30 days indicates that the show outperforms the demand of the average TV show in each of these markets.
Utilizing demand data for content discovery and recommendations is also an intelligent way of resolving some issues such as acquisition, programming, and distribution decisions for content producers. With this insight, they can locate new opportunity markets for content distribution, monitor the popularity of their material, and identify gaps in genres in local markets.
In conclusion, analyzing the demand data for "Sex Education" can provide entertainment executives working in various areas with valuable insights into content valuation, programming strategies, acquisition decisions, distribution strategies, and much more. Demand data is a vital tool in helping executives make informed content decisions that will benefit their platforms, networks, and production companies.
This is Sex Education's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Sex Education in the United Kingdom. We provide our partners with smart media industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.