The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives can leverage demand data to drive informed content, distribution, and programming decisions. By analyzing the demand data of a TV series like "Sharp Objects," executives get insights into the performance and popularity of their content and optimize their decisions.
One of the vital ways through which demand data helps with content valuation is by revealing the value of a title to a given platform or region. Demand data quantifies global content demand and supply, allowing executives to value an individual series or an entire library based on its contribution to its platform's dollar value. The demand for "Sharp Objects" in the United Kingdom provides information on how this show has been performing in that market, compared to other TV shows, with insights into how well it's holding up since it premiered.
Another way demand data helps executives is by facilitating scalable concept testing, which allows them to discover scenes in shows or elements their fans like the most within an existing piece of content. This information can then be optimized during the pre-production phase of an upcoming production to align with what the audience desires.
Demand data helps executives make informed content acquisition decisions. For instance, Parrot Analytics' content valuation system powered by global content demand and supply indicates the dollar value contribution of a title. Therefore, executives can use this system to understand how the commercial value of "Sharp Objects" compares against other TV shows in the industry around the world. Additionally, demand data informs pre-release marketing, enabling executives to optimize their marketing campaign before the show's premiere, leading to a higher level of interest from the show's target audience.
Finally, demand data can help executives understand audience preferences and build a better programming strategy. Executives can use demand data to answer critical questions like the most popular content genres in a given region and how an upcoming production can be optimized for success. This leads to a better understanding of the target audience and helps capture more market share by appealing to their preferences.
In conclusion, the demand insights and performance metrics extracted from "Sharp Objects" over the last 30 days across the United Kingdom demonstrate the utility of audience demand data in informing content, programming, acquisition and distribution decisions. Executives can use these insights to drive strategy and content decisions, especially when it comes to content valuation. As a result, they can optimize their content, ultimately leading to a higher success rate in the market.
Sharp Objects's travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for Sharp Objects is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Sharp Objects travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Sharp Objects is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sharp Objects, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Sharp Objects in the United Kingdom. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.