The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Sick Of It" can provide valuable insights in making informed content acquisition and programming decisions. Firstly, the content valuation system can be used to determine the dollar value contribution of "Sick Of It" to any platform in any region. This data can aid in assessing the value of exclusivity and the ability of the show to attract and retain subscribers, while also reducing churn.
Moreover, demand data powers Parrot Analytics content valuation system, enabling the quantification of platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This data is essential when determining how much to spend on content. For instance, according to the demand data provided, "Sick Of It" has higher demand than 92.7% of all drama titles in the UK. This information means the drama genre is resonating well with the show's audience, and it may be strategically valuable for a platform looking to attract and retain subscribers interested in drama TV shows.
Also, demand data helps to inform supply and demand decisions, including what type(s) of content offer the opportunity to acquire or produce. The audience demand data indicates that "Sick Of It" has experienced an increase in popularity recently, making it an opportunity to expand the investment made in the genre.
Another important factor for executives to consider is Franchisability. Demand data estimates the spin-off potential of "Sick Of It" as poor. Although it has a steady global audience, the show may not be optimal for developing spin-offs or franchises.
Furthermore, by using demand data to analyze the top ten global markets, entertainment executives can know how the show is performing globally. In the case of "Sick Of It," Sweden outperforms the demand of the average TV show. Such data can inform distribution decisions as to which platforms to target for the content, and competitive benchmarking, allowing for comparison of the show against other available titles in the market.
Finally, demand data is essential in the pre-release marketing strategy of a show. By understanding more about the audience, executives can optimize their marketing campaigns to ensure high engagement and a successful premiere.
This is Sick Of It's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sick Of It travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky One‘s Sick Of It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sick Of It, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 3:32 a.m. PST using tv demand metrics from Parrot Analytics for Sick Of It in the United Kingdom. We provide our partners with far-reaching OTT competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.