The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions regarding content valuation, acquisition, distribution, and programming. Let us explore how this data for the TV series "Sister Wives" can help you make decisions related to these areas.
First of all, content valuation can be determined using demand data and the Parrot Analytics' content valuation system. By calculating the dollar value contribution of "Sister Wives" to any platform in the United Kingdom, you can know its baseline value, which can help you determine how much to spend on the show, or its franchise if necessary.
Decisions regarding content acquisition can also be made based on demand data. You can use the 11.7% decrease in audience demand for "Sister Wives" in the United Kingdom over March 2024 to make decisions on whether or not to acquire more episodes or spin-offs of the show. At the same time, insights into the show's attractiveness in the top 10 global markets where "Sister Wives" is most in-demand allows you to analyze potential new markets for the show and audience preferences for those markets.
To ensure the successful distribution of the TV series, you can use the demand data to inform you of the ideal release strategy and pricing options for the show in the target market. You can also identify the platforms to target for content distribution by analyzing the global performance of the series across six dimensions.
Programming decisions can also be made based on demand data. The top similar shows "Sister Wives" audiences also like can be studied to understand the appeal of the show, this can inform decision-making around the production of similar reality TV shows. Additionally, by understanding that the show maintains strong demographics and appeal structures within the UK audience, programming decisions regarding retention and acquisition can be made.
In conclusion, this analysis of "Sister Wives" for March 2024 in the United Kingdom reveals that understanding audience demand through data can inform content valuation, acquisition, distribution, and programming decisions. Demand data powered Parrot Analytics content valuation system is an economic valuation system that will help you calculate the ROI a specific title will bring for any given platform. Similarly, demand data can inform scalable concept testing, content value to other platforms, subscriber retention, and acquisition, and competitive benchmarking.
Sister Wives's travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for Sister Wives is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Sister Wives travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sister Wives), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Sister Wives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sister Wives, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Sister Wives in the United Kingdom. We provide our partners with extensive media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.