The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in a television network, one of the questions you may have to ask yourself is how to assess the value of a TV series. With Parrot Analytics' content valuation based on demand data, the economic value of any content can be calculated. For example, using demand data one can estimate the ROI a specific title will bring for any given platform.
For instance, "Some Girls" has shown outstanding demand in the United Kingdom with its demand 8.4 times the average demand of any show for the last 30 days, and it has only been outperformed by 2.7% of all TV shows in the region. By examining the top ten global markets where "Some Girls" is most in-demand, we find that the United Kingdom, where the show is most in-demand, can help the executives assess the show's value and performance in that particular market. Additionally, by identifying which other shows "Some Girls" viewers also like, this can inform programming decisions by allowing executives to acquire content that is similar and more likely to attract the same audience.
Furthermore, the demand data allows for the identification of which genres are resonating the most with the show's audience, helping executives to focus on acquiring or producing content from the most popular genre(s) which can increase the likelihood of retaining or acquiring subscribers for the network. In the case of "Some Girls", it is in the 98.3rd percentile in the comedy genre, meaning it has higher demand than 98.3% of all comedy titles in the United Kingdom for the period of March 2024.
Demand data also helps executives to identify the optimal release strategy and pricing for specific shows. For example, as seen in the data, the demand for "Some Girls" spiked in the late part of March, so executives may consider boosting the show's marketing campaign or releasing it at a specific time to capitalize on that heightened demand. Additionally, the data reveals how good a show's longevity is, indicating how well audience demand is maintained over time. Longevity data for "Some Girls" was good, indicating that it is a title that can be relied upon to require less marketing to stimulate and maintain an audience over time.
Finally, with the show's performance across multiple dimensions measured by Parrot Analytics' independent measures such as travelability, reach, and momentum, an overall picture of the show's potential demand in different markets can be formed. All of this information can be used by entertainment executives to make informed content decisions or acquisition decisions, or to determine which platform or linear network would be the best fit for specific content.
This is Some Girls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Some Girls travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. BBC Three, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Some Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Some Girls, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Some Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Some Girls, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Some Girls in the United Kingdom. We provide our partners with smart media industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.