The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential source of information for executives in the entertainment industry when making critical content decisions, programming decisions, or acquisition and distribution decisions. For instance, with regards to "SS-GB" TV series in the United Kingdom in February 2024, demand data can provide valuable market insights and help executives make strategic decisions.
Firstly, content valuation using demand data can help determine the show's worth in the market and answer key questions such as what is the baseline value of "SS-GB," how much is it worth to another streaming platform, and how can we estimate its cannibalization on audiences if it's available on multiple services? Additionally, through demand data, executives can estimate the show's ability to drive subscriptions and mitigate churn, which informs subscriber acquisition and retention decisions.
Furthermore, demand data informs content discovery and optimization strategies, which can help executives make informed supply and demand decisions such as "what type(s) of content exhibit opportunity to acquire or produce?" In this case, executives can leverage insights into what genres are resonating most with the current audience, and what genres they should focus on attracting new subscribers to their SVOD service.
In addition, demand data enables executives to measure the show's performance and benchmark it against other similar titles in the market. By analyzing its global appeal and how well it holds up since it premiered, executives can determine the best release strategy and pricing for the content, as well as which platforms to target for distribution.
Lastly, the show's demand data can provide insights on potential spin-offs or franchising opportunities, and help executives identify new opportunity markets for content distribution. For example, through comparing audience demand across different global markets, executives can determine the most popular genres in the local or global market and make content decisions based on this information.
In conclusion, "SS-GB" is a good example of how demand data can be used to help entertainment executives make informed decisions. By leveraging the insights gained from analyzing the show's demand data, executives can ensure they are making the right content valuation, acquisition, distribution, and programming decisions, leading to increased audience engagement, acquisition, and retention.
This is SS-GB's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well SS-GB travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s SS-GB is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SS-GB, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for SS-GB in the United Kingdom. We provide our partners with extensive TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.