The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the key objective is to invest in content that will drive subscriber growth, engage audiences, and retain customers. Parrot Analytics' demand data can help with making informed decisions when it comes to content acquisition, distribution, programming, and valuation. Below we explore how demand relates to the popular TV show "Star Trek: Lower Decks" and how it can inform strategic decision-making for executives.
Content valuation is one of the key areas where demand data can provide valuable insights. The demand for "Star Trek: Lower Decks" is described as outstanding for the month of February 2024 in the United Kingdom. Such a high demand translates to a high dollar-valuation contribution for the content. Content valuation can be used to determine how much to invest in content creation, acquisition, distribution, and marketing.
Demand data also powers concept testing and audience taste clusters analysis, making it possible to analyze existing content and anticipate future successful content. In this case, shows like "Rick and Morty", "Foundation", and "Loki" are some of the top shows that fans of "Star Trek: Lower Decks" also enjoy. Collaborating with these brands for crossover episodes or integrating similar plot points can create engagement among their fan bases and drive new subscribers.
Another area where demand data is useful is in subscriber acquisition and retention. Demand data can help one identify which titles to acquire or produce to cater to the tastes of the target audience. In the case of "Star Trek: Lower Decks", one can see that it is exceptional in the comedy genre, with higher demand than 99.3% of all comedy titles in the UK. This can inform acquisitions of comedy content for the target audience in different regions.
Demand data can also be used in making platform-specific decisions. In the case of "Star Trek: Lower Decks", its travelability is outstanding, which makes it ideal as content to support global SVOD expansion. Additionally, its global demand across all platforms is outstanding, making it a sought-after content in different regions around the world.
Lastly, demand data is integral to pre-release marketing. Before the premiere of a show, demand data can help executives optimize their marketing campaigns by identifying audience taste clusters and selecting the right marketing channels. In the case of "Star Trek: Lower Decks", the demand spiked in late February 2024 for the United Kingdom, making it an ideal time to run targeted ad campaigns to drive subscriber growth.
In summary, demand data can provide valuable insights to help TV executives make informed decisions concerning content acquisition, distribution, programming, and valuation. For example, in the case of "Star Trek: Lower Decks", demand data highlights the show's exceptional travelability and global demand, its potential for franchisability and spin-off, as well as its effectiveness in driving subscriber growth and retention. All these insights can be used to make strategic decisions that will ultimately drive business growth and profitability.
Star Trek: Lower Decks's travelability to the United Kingdom in the last 30 days is 72%, which means that the audience demand for Star Trek: Lower Decks is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Lower Decks travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Lower Decks), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Lower Decks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Lower Decks, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:44 p.m. PST using global tv demand content analytics from Parrot Analytics for Star Trek: Lower Decks in the United Kingdom. We provide our partners with far-reaching entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.