The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of an OTT platform or a SVOD platform, if you are looking for evidence-based decisions surrounding content acquisition, "Star Trek: Strange New Worlds" can be your perfect case study. Demand data is crucial in helping you understand the true value of a content library or a specific title to your platform. In the case of "Star Trek: Strange New Worlds", you can use demand data to evaluate its potential to drive subscriptions and mitigate churn and to assess its value as a strategic asset for your streaming platform.
Using Parrot Analytics’ content valuation system, you can quantify the platform-specific marginal revenue contribution of the show in the United Kingdom and understand how it drives engagement across the rest of your catalog. With 15.0 times the audience demand of the average show in the United Kingdom over the last 30 days, "Star Trek: Strange New Worlds" clearly has a very high level of demand relative to other shows. It has higher demand than 99.6% of all drama titles in the United Kingdom, making it an excellent title to acquire.
You can also use the demand data to evaluate how well "Star Trek: Strange New Worlds" is holding up since it premiered. The show has shown a sustained level of demand, indicating it may be a good catalog content acquisition for retention and audience engagement purposes.
Moreover, the show has outstanding travelability, indicating its international demand potential is high, making it a suitable candidate for a global roll-out. By examining the top 10 markets where "Star Trek: Strange New Worlds" is most in-demand, you can get an understanding of where to focus your efforts on promoting the show and launching it globally.
The data also indicates that fans of "Star Trek: Strange New Worlds" like related content such as "Star Trek: Picard," "Star Trek: Discovery," and "Loki," among others. You can leverage such information to create optimal release strategies, bundling the acquisition of complimentary titles with "Star Trek: Strange New Worlds," for example, to maximize the value of your content portfolio.
Another critical aspect of the demand data is that it can reveal under-monetized titles. It can help you identify opportunity markets for content distribution and how to show demand for the series is growing. You can use this information to make informed programming and distribution decisions or acquire similar content to meet the demand.
In summary, demand data can enable you as an entertainment executive to take more informed content acquisition, distribution, programming, or monetization decisions concerning "Star Trek: Strange New Worlds" and other shows on your platform. From content valuation to scalability concept testing, from competitive benchmarking to travelability and franchiseability, demand data is an essential tool to help you stay ahead of the curve in a highly competitive industry.
Star Trek: Strange New Worlds's travelability to the United Kingdom in the last 30 days is 73%, which means that the audience demand for Star Trek: Strange New Worlds is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Strange New Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Strange New Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Strange New Worlds, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Star Trek: Strange New Worlds in the United Kingdom. We provide our partners with essential TV know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.