The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a television executive, you know how crucial it is to use data to guide your content-related decisions. One valuable tool you can rely on is demand data. By analyzing the audience demand for a show, you can get insights into how well it's performing, which demographics it's appealing to, and how it's doing in different regions. In the case of "Star Wars: The Clone Wars" in August 2023 in the United Kingdom, we can see how demand data can be used to support strategic decision-making.
Content Valuation
The outstanding demand for "Star Wars: The Clone Wars" in the United Kingdom for the last 30 days indicates a high level of value for the show in terms of attracting audiences to a platform. By using demand data, content owners can consider the dollar value contribution of the title to any platform in any region. This system can be used to assess a TV series' ability to drive subscriptions and mitigate churn.
Audience Preferences and Acquisition Decisions
Assessing why a show's demand is increasing can inform acquisition decisions and programming strategies for entertainment executives. Our demand data indicates that the demand spike for "Star Wars: The Clone Wars" occurred in mid-August in the United Kingdom. Comparing the performance of the show for the last year to the last 30 days, we see a 26.7% increase in peak demand. Our insights also indicate that "Star Wars: The Clone Wars" fans in the United Kingdom also enjoy sci-fi series such as "Foundation," "Andor," and "Star Trek: Strange New Worlds." This information can help TV executives determine which types of content to target for acquisition and how to program a streaming service’s content catalog.
Programming Decisions
Demand data can also help TV executives make important programming decisions for their linear network or pay TV network. In the case of "Star Wars: The Clone Wars" in August 2023 in the United Kingdom, its rank moved up 15 spots during the month. By looking at our data, we see that the drama genre in the United Kingdom is one of the most popular genres, and "Star Wars: The Clone Wars" ranks in the 99.1th percentile for the genre. This information is useful when determining how to program a linear network or pay TV network's content catalog.
Travelability and Distribution Decisions
Another way that entertainment executives can use demand data is in distribution decisions. Our analysis shows that the demand for "Star Wars: The Clone Wars" in the United Kingdom was 44% of the demand in the United States, indicating excellent travelability. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. This information can be used to identify which regions are most receptive to the show and target those markets for international distribution.
To summarize, demand data is a powerful tool for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. In the case of "Star Wars: The Clone Wars" in August 2023 in the United Kingdom, our data shows that the show has an outstanding audience demand compared to the average show in the United Kingdom. As the show's popularity continues to rise, its acquisition and distribution value increases as well. Entertainment executives can leverage insights from demand data to inform their strategic decision-making process and make more informed programming, content, and distribution decisions.
Star Wars: The Clone Wars's travelability to the United Kingdom in the last 30 days is 44%, which means that the audience demand for Star Wars: The Clone Wars is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: The Clone Wars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Wars: The Clone Wars, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Clone Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Star Wars: The Clone Wars also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 29, 2023, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Star Wars: The Clone Wars in the United Kingdom. We provide our partners with comprehensive OTT workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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